Image courtesy of www.dreamstime.com
To increase interest and ratings, a show’s publicity centers on the love team. Viewers are often excited when they know that the leads are in love. Hence, some marketing teams resort to such gimmick. The leads are instructed to play along for the sake of the show. Even if there is a slim chance of falling for each other, the actors have to pretend to be excited in the presence of their screen partners.
When Network Actor (NA) and Female Lead (FL) were informed that their supposed love team will be part of the publicity, he was hesitant. NA was still unfamiliar with the ins and outs of the industry, especially when it comes to gimmicks. By contrast, FL agreed, as she was game for anything to increase the show’s ratings.
Unknown to many, FL was attracted to NA even beyond their show. She played her role well on and off cam. Meanwhile, NA was tentative but he, too, would do anything to increase viewership. However, Influential Executive (IE) was starting to feel uneasy as he felt FL might be going a bit too far.
Allegedly, IE is the secret person behind NA. Their supposed relationship cannot be exposed, but NA has been faithful. The relationship puts his hesitancy to go with the flow in context. Meanwhile, IE could no longer stand FL and opted to use his influence to affect the duration of the show. After the show ended, the understanding was that all publicity strategies would end as well. It did not.
NA requested FL to stop making it seem they had a thing. He was being teased by his peers and he was already uncomfortable. FL was not responsive and went on. NA could not push his case hard as he might be deemed rude. To save him, IE talked to FL and explained that her actions were affecting NA’s image and future roles. In not so many words, IE just wanted to tell FL to stop her fantasies over NA.
‘No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.’ − William Bernbach
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