Fashion PULIS

Saturday, July 5, 2014

Likely to Lose or to Push

Image courtesy of www.pushcanada.blogspot.com

Winning the network war is never easy as networks will use the most creative means to assure they remain on top and recoup the investments. To attract the audience, this network (TN) spent much on securing talents from news, production, and entertainment personalities. The network shows were given much attention and the teleseryes were interesting as well. It seemed that TN was merely following the same strategies the other networks did to secure their slots.

However, regardless of these strategies, TN could not rise above its current place.

Despite the odds, TN continued with various combinations of programs. Some shows were cancelled even if they were the ones rating. Other shows were cooked up. A few months ago, TN announced that it was embarking on its biggest project, which was the Filipino adaptation of a popular American teen drama thriller. The adaptation would serve as a vehicle for the homegrown talents of TN. However, as soon as the news was floated, a clamor not to pursue the project emerged from social media. Fans of the foreign series echoed the usual fears, such as the version will be of poor quality and the lack of originality.

Early this year, TN issued a denial that the adaptation will not push through. Now, TN recently released its program lineup, and the said adaptation was not in the list. Thus, some kibitzers could not help but comment that someone might have lied. Allegedly, those who were promised this assignment are left in limbo: Should they remain hopeful and stay on or should they look for other projects?

Incidentally, TN generated its largest viewership when it aired various sports programs. At one point, the ratings soared higher than the other programs of the other networks at the same time. This development prompted the idea of TN to prioritize sports over other genres. Perhaps, TN should focus on a specific type to establish its identity, which would assure its niche among the viewers.

You can make bad choices and find yourself in a downward spiral or you can find something that gets you out of it. -Ray LaMontagne

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