ALV Celebs Flaunt Impressive Bodies of Work at Bench Fashion Show

(Clockwise from top left): Ara Arida, David Licauco, Sunshine Cruz, Teejay Marquez, Shaira Diaz, Mark Rivera, Icee Ejercito, Kirk Bondad, Angelina Cruz, and Edgar Allan Guzman.

All their hard work finally paid off.

The grueling workouts, the extreme diets — coupled with grim determination and persistence — ultimately worked to the advantage of the celebrities of ALV Talent Circuit who wowed the humongous crowd that packed the SM Mall of Asia Arena last Friday night, March 21, 2025.

The star-studded roster, comprised of Sunshine Cruz, David Licauco, Teejay Marquez, Edgar Allan Guzman, Shaira Diaz, Ara Arida, Angelina Cruz, Icee Ejercito, Mr. World Philippines 2022 Kirk Bondad, Mark Rivera, Tim Tuppil, as well as former Miss World Philippines queens Tracy Maureen Perez, Dindi Pajares, Michelle Arceo and Gwen Fourniol, comprised the lineup of A-list celebrities, influencers, models and pageant queens and kings who rocked the MOA stage.

The ladies oozed with sensuous flair while the boys showed off their ripped bods and chiseled abs (with some even teasing the crowd with their provocative poses) as they walked the runway clad in Bench’s latest catalog of sportswear, activewear, and underwear.

Beyond the deafening roar of the audience’s thunderous screams and applause, the more fulfilling reward for these artists is being part of an enduring legacy that has become a ‘rite of passage’ for most showbiz celebrities.

For Sunshine, the event served as a fitting ‘passing of the torch,’ as she shared the stage with eldest daughter Angelina. In her Instagram post, she wrote, “It was truly a blessing to be onstage with my daughter. I am so proud of her.”

For former Miss World PH Tracy Maureen Perez, it was a dream come true and a fitting celebration of Filipino talent. In her pre-event Instagram post, she remarked “It truly is a dream come true — walking for a brand that not only pushes boundaries but continues to uplift Filipino talents and embrace each one of us as part of one big family.”

ALV Talent Circuit president Arnold Vegafria can’t help but feel proud of his growing roster of talents who have earned their anointment as BENCH’s esteemed list of brand ambassadors, and remains thankful to the brand for their support and commitment.

He says, “Every BENCH fashion show is always a testament to the brand’s creative marketing genius, and last Friday’s event is no exception. Congratulations to Ben Chan and his team for constantly putting Filipino fashion creativity on the global forefront!”

GMA Network Earns 5 Nominations at the 2025 New York Festivals TV & Film Awards

Media giant GMA Network has asserted its leadership in content production anew, securing five of the six shortlisted Philippine entries at the prestigious 2025 New York Festivals TV & Film Awards.

Set to represent the country in the News Program: Newscast category is the special coverage of GMA Integrated News’ ‘24 Oras’ on Super Typhoon Carina (Typhoon Gaemi) and Habagat (Southwest Monsoon). Amid the non-stop rainfall and flooding in July 2024, GMA Integrated News teams braved the super typhoon to deliver much-needed information across all platforms for Filipinos. GMA's flagship newscast kept viewers informed as Carina and habagat swept through the country. In 2024, GMA Integrated News’ “Sundo: A GMA Integrated News Documentary” took home the Bronze Medal in the News Program: News Documentary/Special category.

Multi-awarded news magazine program ‘Kapuso Mo, Jessica Soho (KMJS)’ returns to the NYF stage as it earns a finalist slot in the Documentary: Environment & Ecology category for its episode “Minahan sa Homonhon Island” (Nickel and Dime: The Cost of Mining in Homonhon Island). It unveiled the devastating effects of large-scale mining in Homonhon Island in Guian, Eastern Samar. The episode sparked discussions online as host Jessica Soho flew to Guiuan, Eastern Samar to personally investigate the issue.

‘The Atom Araullo Specials’ is again shortlisted this year, this time for the controversial documentary “Pogoland” under the Documentary: National Affairs category. Last year, the public affairs program took home the World Gold Medal for “Batas Bata” (Child’s Game) in the Documentary: Social Justice category.

Securing a nomination at the New York Festivals is GMA Pictures' and GMA Public Affairs’ first-ever investigative documentary film, “Lost Sabungeros,” which is competing in the Documentary: Investigative Journalism category. Directed by Bryan Brazil, the controversial docu-film seeks to investigate and find answers regarding the disappearances of over 30 cockfighters who were abducted in various incidents since 2022.

The multi-awarded and highly-acclaimed film “Firefly” continues to elevate the Philippine film industry on the global stage as it makes it to the shortlist in the Films: Feature Films category. Produced by GMA Pictures and GMA Public Affairs, 'Firefly' won the most awards at the inaugural Manila International Film Festival (MIFF) in Hollywood, California, including the highly coveted Best Picture honor. It also took home Best Screenplay, Best Director, Best Supporting Actress, and three nominations. 'Firefly' won Best Picture, Best Screenplay, and Best Child Actor among its 15 nominations, at the 49th Metro Manila Film Festival.

The 2025 TV & Film Awards Shortlist includes a diverse range of engaging primetime entertainment, documentaries, investigative journalism, sports coverage, promos, streaming media, and brand image films. The shortlisted entries were selected by an international grand jury of industry experts. Winners will be announced during the New York Festivals 2025 Storytellers Gala virtual event on May 22.

For more updates about GMA Network, visit www.gmanetwork.com and www.gtv.ph.

ALV Artists Walk the Runway for Bench ‘Body of Work’

Clockwise from top left: Shaira Diaz, Sunshine Cruz, Angelina Cruz, Teejay Marquez, David Licauco, and Edgar Allan Guzman.

Summer sizzles even hotter as some of today’s top celebrities, models and influencers showcase their summer-ready bods.

ALV Talent Circuit, one of the country’s top talent management outfits, proudly announces some of its artists who will be headlining the much-awaited BENCH ‘Body of Work’ fashion show scheduled this coming Friday, March 21, at the SM Mall of Asia Arena.

Flaunting their buff bods are BENCH endorsers Sunshine Cruz, David Licauco, Teejay Marquez, EA Guzman, Shaira Diaz, Ara Arida, Angelina Cruz, Tim Tuppil, Icee Ejercito, as well as former Miss World PH queens Tracy Maureen Perez, Dindi Pajares, Michelle Arceo and Gwen Fourniol.

The star-studded fashion show will also showcase the latest Bench active wear, underwear as well as its extensive line of body and bath products.

ALV Talent Circuit president Arnold Vegafria is proud of his talents’ participation in the trend-setting annual fashion show, which has gained renown for always reinventing radical chic.

He says, “Over the decades, BENCH fashion shows have always been the talk of the town, thanks to their brilliant creative minds who always come up with edgy concepts. 

“Of course, I’m also thankful to them for getting my talents as their brand ambassadors, and for supporting my events, especially our local and global pageants. Congratulations to Ben Chan and the rest of his team for coming up with another blockbuster fashion spectacle!”

South Korean Star and New Philippine Tourism Ambassador Seo In Guk Explores Boracay, Samples Pinoy Sisig and Sinigang

Seo In Guk strolls along shores of Boracay

Shortly after being named the new celebrity Tourism Ambassador for the Philippines, South Korean singer-songwriter and actor Seo In Guk visited the world-renowned Boracay Island in Malay, Aklan, marking his first experience on the picturesque shores.

During the weekend, Seo In Guk was visibly captivated by the stunning beauty that has made Boracay one of the top island destinations globally. His activities included a round of golf, enjoying the gentle sunset breeze aboard a yacht, and greeting his Filipino fans during boat tours. He also indulged in local culinary delights, tried famous dishes such as sinigang and sisig, and experienced the famed crystal kayak activity along the shores of Station 1.

Seo In Guk is served elevated Filipino cuisine in Shangri-La Boracay

Seo In Guk enjoys a game of golf at Fairways and Bluewater Boracay

To recall, Seo In Guk, a beloved figure in the South Korean entertainment landscape, officially partnered with the Department of Tourism (DOT) by signing a Memorandum of Understanding (MOU) with Secretary Christina Garcia Frasco last Friday (Feb. 21), Tourism Promotions Board (TPB) Chief Operating Officer Maria Margarita Montemayor Nograles and Neocolors Production and Advertising Inc. President and CEO Dr. Daguno-Canoy as witnesses. This agreement, which will last for one year, allows him to promote the Philippines to the South Korean market and fans worldwide. 

Seo In Guk tries crystal kayaking in Boracay

As the new tourism ambassador, Seo In Guk is set to enhance the Philippines' visibility as a travel destination. His role includes participating in promotional events, sharing experiences on social media, and attending various press engagements. He may also take part in official events organized by the TPB, both in the Philippines and South Korea.

In a heartfelt message before the media during the signing ceremony held at the DOT Central Office in Makati City, the South Korean star expressed his love for the Philippines. 

“Thank you and it feels very nice. It is an honor for me to be on this stage. I really feel a big responsibility as a representative of and as a promoter for one country. I really want to thank everyone for making this happen for me and I really want to say that I will give back all the love that you gave to me and I will be someone to promote the Philippines to others in the future. Thank you very much. Mahal ko kayo,” he said. Secretary Frasco, for her part, expressed gratitude to the celebrity, noting that the partnership will further strengthen the ties of South Korea and the Philippines.

Seo In Guk receives Love the Philippines token from Tourism Secretary

“We are very honored to be in the presence of a man who is beloved worldwide for his vast talent, endless creativity, and now, his evident love for the Philippines. We are delighted to formally welcome Mr. Seo In Guk as the Philippine Celebrity Tourism Ambassador for South Korea. This appointment strengthens the cultural and tourism exchanges between the Philippines and Korea,” she said. 

The tourism chief emphasized that South Korea has been a consistent top market for the Philippines. 

“To Mr. Seo In Guk, welcome to our tourism family. Your dedication and enthusiasm will play a vital role in inspiring more travelers to embrace the many reasons to Love the Philippines. We look forward to the stories you will share and the meaningful experiences that you will create through this partnership,” she said. 

In a message, TPB COO Nograles added that the appointment of Seo In Guk as the new celebrity tourism ambassador underscores the commitment of the promotional arm of the DOT to showcasing the unparalleled beauty of the Philippines to South Korea and the world.

“We eagerly anticipate the positive impact this collaboration will have on Philippine tourism, as Seo In Guk embarks on his journey to discover and share the many reasons to love the Philippines. We invite everyone to join him and be inspired to experience the wonders of our nation firsthand,” she said. 

South Korean celebrity’s visit highlights passion-driven tourism collaboration

In Guk waits for the iconic Boracay sunset

In a statement dated February 24, 2025, Dr. Christine May Daguno-Canoy, who is handling the activities of Seo In Guk in the country, together with Mr. Choongwon Su, as the Chief Development Officer, shared that the partnership was driven by the South Korean Star’s passion for the Philippines.

“Seo In Guk's genuine passion for the Philippines was a pivotal factor in his choice to volunteer to be a Philippine tourism ambassador to South Korea. Seo In Guk's has shown a heartfelt interest in exploring the Philippines and sharing his experiences with his millions of followers in South Korea and around the world. By leveraging his esteemed status as an actor and singer, he aims to highlight our country's potential as a tourist destination,” she said.

The foreign celebrity debuted as a singer in 2009 after winning the first season of the South Korean reality show Superstar K. His acting debut was in 2012 in the drama series Reply 1997. He also appeared in the hit series Shopping King Louie and Doom At Your Service as the lead actor. 

“It is important to clarify that this partnership was driven by personal motivation rather than financial gain as Seo In Guk waived his professional fees for this partnership. He made this decision independently, without any expectations of financial renumeration, which is why our company, Neocolors collaborated with Story J and Episode Music to bring this initiative to life. Seo In Guk's recent visit to Boracay is a testament to his commitment, where he actively engaged in creating content that showcases the beauty of our country. This partnership is not only a celebration of our cultural ties but also a strategic effort to enhance the visibility of the Philippines on the global stage,” added the official.

DOT open to more partnerships to strengthen “Love The Philippines” campaign

Seo In Guk experiences world-class hospitality at Shangri-La Boracay

Meanwhile, Secretary Frasco expressed gratitude to the tourism industry partners who made Seo In Guk’s visit to the Philippines possible, including Philippine Airlines, Shangri-La Boracay, Shangri-La The Fort, and Fairways and Bluewater.

She emphasized that the DOT remains open to collaborations with celebrities and influencers who genuinely support promoting the Philippines as a top travel destination.

“The Department of Tourism is grateful to those who come forward and volunteer to work with us. That's why we are extending our sincerest thanks to those who are sharing all the good stories about the Philippines so our numbers will increase in terms of jobs, arrivals, and revenue for the benefit of Filipinos whose livelihoods depend on tourism,” Secretary Frasco said.

Joey Albert, Marco Sison in Olongapo City V-day Concert

It’s going to be an unforgettable evening of nostalgia and romance when two of OPM’s enduring icons, Joey Albert and Marco Sison, team up for an intimate Valentine’s Day concert dubbed ‘Golden Voices, Timeless Memories,’ on February 14, 2025, 8:00pm at Hall C, Subic Bay Exhibition and Convention Center, Subic Bay Freeport Zone.

Pop chanteuse Joey Albert is best remembered for her sentimental hits such as ‘Tell Me,’ ‘Points of View,’ ‘Iisa Pa Lamang,’ ‘I Remember The Boy,’ ‘It’s Over Now,’ ‘Yakapin Mo Ako,’ ‘Over and Over,’ and many more.

For his part, debonair balladeer Marco Sison’s iconic hits include ‘Make Believe,’ ‘My Love Will See You Through,’ ‘Si Aida, Si Lorna O Si Fe,’ ‘Always,’ ‘I’ll Face Tomorrow,’ ‘All Of My Life,’ ‘Paano Kung Wala Ka Na,’ and ‘Will Our Love Survive.’

GenXers, millennials and lovey dovey couples alike will fall in love all over again and sing along with the timeless hits that defined the heyday of OPM from the late ‘70s to the mid-‘80s. ‘Golden Voices, Timeless Memories’ is a fund-raising dinner concert produced by Arnold Vegafria, Olongapo City mayoral candidate and head of the Anak Ng Gapo organization, which has been spearheading redevelopment initiatives for the city’s brighter future.

For ticket inquiries and reservations, contact Derrick Quijano Manuel: 0917.722.1008.

Belle Mariano and Donny Pangilinan Star in Viu Original ‘How to Spot a Red Flag’: A Catfish Love Story

Picture this: You’re on an online forum and you start befriending a random person you have just met there. You find out that he’s actually a really cute and smart dude, so you decide to pursue him. In the process, you discover that this online friend and potential romance is actually a catfish or someone who creates a fake identity online to deceive others. This is what the new Filipino series, Viu Original How to Spot a Red Flag, starring Belle Mariano, Donny Pangilinan, and Jameson Blake, is shedding light on with a modern love story that tackles issues that many netizens go through. 

Viu Original How to Spot a Red Flag revolves around Cha Fontanilla’s (played by Belle Mariano) catfishing experience. After discovering that Matt Flores (played by Donny Pangilinan), an online friend she met in a forum, isn’t who he says he is, she finds out that the young man is real, but he isn’t the one chatting with her. The real Matt investigates the matter and discovers that his close friend, JR Valdez (played by Jameson Blake), stole his identity and has been chatting with Cha. But instead of exposing his friend, Matt agrees to pursue Cha to help JR set up a date with her. At the same time, Cha also ends up having feelings for Matt. 

The show will be the first original story of Viu and ABS-CBN’s Dreamscape Entertainment after previously partnering to produce adaptations. It features rising stars like Belle, who is known for her versatile roles in He’s Into Her and Can’t Buy Me Love, alongside her love team partner, Donny. Jameson also made his mark in memorable films like 2 Cool 2 Be 4gotten and Ang Babaeng Allergic Sa WiFi. 

Viu Original How to Spot a Red Flag has a “will-they-won’t-they” plot that will keep you wanting more episodes, and the chemistry between Belle, Donny, and Jameson will bring the kilig. Plus, the beautiful sights of La Union will also make you fall in love even more with the surfing spot, giving you more ideas for your next vacation. 

If you love romantic dramas with love triangles and realistic scenarios, the Viu Original How to Spot a Red Flag is the show for you. The series is premiering on November 25, 2024, on Viu. You don’t want to miss this modern love story. Who knows? Maybe you can be marked safe from red flags too. 

Mark your calendars and catch Viu Original How to Spot a Red Flag on Viu!

Century Tuna Awards the Superbods 2024 #BestYouEver Grand Winners

Century Tuna Superbods 2024 Grand Winners Jether Palomo and Justine Felizarta

Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists.

Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1st runner-up and an inspiring beauty and fitness enthusiast.

Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up.

The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical transformation and personal growth and their advocacies on self-love and self-improvement. Through the Century Tuna Superbods competition, Century Tuna together with the Superbods embraced the best version of themselves.

Century Tuna Superbods 2024 Ambassador Kathryn Bernardo

Held at the Marriott Grand Ballroom in Pasay, the star-studded Finals Night was headlined by Century Tuna Superbod Kathryn Bernardo who spearheaded the #BestYouEver movement as she brought the heat on with a breathtaking performance with the iconic dance group, GForce. Filipino indie band Lola Amour also performed their viral songs including “Raining in Manila”.

Century Tuna Superbods 2024 Celebrity Judges

Aside from the sizzling performances, the powerhouse lineup of judges included Miss Universe 2015 and Century Tuna Endorser Ms. Pia Wurtzbach-Jauncey, Primetime and Box Office Queen and Supermom Ms. Marian Rivera-Dantes, Philippines' Original Heartthrob Mr. Aga Muhlach, and Actor and Public Servant Mr. Richard Gomez. They are joined by PC&V Communications Inc. President Ms. Carol San Pedro, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

The Century Tuna Superbods Finals Night was front-lined by host actor Robi Domingo and Miss Universe 2022 R'Bonney Gabriel.

Featuring their healthy and fit physiques and inspiring #BestYouEver stories, the Superbods finalists showcased their charms and charisma wearing their lifestyle wear, Bench Activewear, swimwear, and resort wear on the runway before the announcement of the Top 8 Male and Top 8 Female Superbods for the Question and Answer portion.

Top 16 Superbods grand finalists were Jether Palomo, Jeff Ong, Aaron Davis, Carlo Adorador, Patrick Patawaran, Naia Ching, Nikko Nackaerts, Michael Ver Comaling, Justine Felizarta, Jessica Marasigan, Imelda Schweighart, Morena Carlos, Inka Magnaye, Julia Sucgang-Bonoan, Brooke Barredo, and Keylyn Trajano.

“You can authentically show who you are as a person. Ultimately, I didn't fall apart but fell into place. Now I wanna be able to use that social platform to continue to inspire others on their fitness journey on becoming their best you ever,” said Jether Palomo during the question-and-answer portion which won the hearts of the judges.

Justine Felizarta also said, “Winning Superbods is more than just a title for me. Even when there are a lot of challenges and obstacles along the way, I strive to be the best version of myself. I want to inspire more people to go out of their comfort zone and chase their dreams no matter how big it is.”

The finalists went through a series of activities and challenges where they got to showcase their wits, physical strength, and advocacies leading up to the Finals Night.

Among the special awards received by the Century Tuna Superbods during the Finals Night were the following: 

• Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan
• Super Stunner (Photogenic) - Aaron Davis and Jessica Marasigan
• Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan
• People’s Choice Award - Jether Palomo and Inka Magnaye
• Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz
• Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan
• Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola
• Ageless Award - Derick Hibaler and Miaow Ayesa
• Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo
• Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye
• Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano
• Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan
• E-commerce Superstar Award - Jether Palomo

“We cannot express how proud we are of the Century Tuna Superbods 2024 #BestYouEver finalists. Congratulations to Justine and Jether for leading the pack. We hope that your journey as Superbods will not end tonight and we hope you’ll continue your advocacy of inspiring other to be the best versions of themselves,” said Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Ana Jalandoni Produces, Stars in 'Manipula,' Official Entry at the Jinseo Arigato International Film Festival, Nagoya, Japan

Ana Jalandoni, producer and lead actress of “Manipula,” proudly represents the Philippines with an official entry at the Jinseo Arigato International Film Festival in Nagoya, Japan. Buy your tickets at the Fukiage Hall to watch on May 25 & 26.

So, Heto Ka Na Nga. HETO KA NA NGA???

Maja Salvador, the beloved actress and the face of Keratin Plus, recently took to social media to address the viral memes and comments circulating online. After a brief hiatus from the digital sphere, Maja uploaded a TikTok video, sharing her hilarious reaction to the internet's response to her ad.

@majasalvador88 So, heto ka na nga. HETO KA NA NGA??? #KERATINplus ♬ original sound - maja salvador

Kathryn Bernardo, Century Tuna Superbods Finalists Turn up the Summer Heat at the #BestYouEver Launch

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign.

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

The Genius of Maja Salvador’s New Ad

“KERATIN PLUS?!?” If you saw the hilarious digital commercial making its rounds on the internet, I’m certain you heard Maja Salvador’s voice reading that line. Making an “ad you can hear,” Keratin Plus, a daily hair treatment product, recently launched a digital commercial with their newest endorser, celebrity actress and soon-to-be-mom, Maja Salvador.

The 15-second video opens with Maja’s gorgeous profile saying, “I feel beautiful because I treat my hair with keratin… KERATIN???” as she finger combs through her long, luscious hair. Dubbed the “Queen of Repeating Words”, the creatives behind this ad perfectly matched Maja’s natural quirk to the simple yet brilliant script. 

But that’s not all there is to it. The “repeating words syndrome” is a distinctly Pinoy take on hifalutin words or sudden English speak. It’s a verbal mannerism that is widespread among Millennials and Gen Z, to soften the seriousness of a conversation, or to make fun of one’s self. It’s like an inside joke among fellow Pinoys and is translated as the “caps lock patanong culture” among younger netizens. Some go as far as gatekeeping the meme when others can’t seem to understand its context, but that’s what makes it funnier. The “dogshow humor” of the ad instantly caught its audience, trending among Facebook Community Groups and social media platforms. Some even claim it’s the official meme of 2024.

That’s easy, given the convenience of sharing online. The true success of the ad, however, is measured by how some people went out of their way to hunt for the product themselves. “The Living Meme,” as some netizens call it, has an effect on consumers, making them flock to their nearby groceries and sari sari stores to check out the Keratin Plus hair treatments and shampoos. 

Check out these TikTokers proving that the ad is not just funny but highly effective, too: 

Under the username @gaiapoly with over 500k followers and 22.1M likes, the female TikToker is seen walking inside a local grocery with her young nephew, Martin, who mimicked the commercial by repeating some of her words as she talks to the camera, vlogging their trip. “Kaloka ‘yung effect ni Ms. Maja Salvador sa pamangkin ko. Mapapa-Keratin Plus ka na lang talaga, bhie,” she said on her caption. They even inserted parts of the commercial on the TikTok video to show how they’re copying Maja’s lines.

Another result of the ad is how it has proven to have brand recall, as TikToker, Martin Leonard Chua who has 165k followers and over 5.5M likes, recorded his own “Keratin Plus moment” upon seeing the product while he did his personal grocery errands. “I’m seeing a live Twitter meme right now,” he shared, as he held up a bottle of Keratin Plus shampoo. “Keratin???,” he jokingly said, in the same manner Maja did in the commercial. “Ang funny ni Maja Salvador! [...] I’m so happy na nakita ko siya in person (pertaining to the product).” 

As more people discover the brand through the entertaining advertisement, many share their positive reviews on these videos’ comments section. 

There is power in advertising, yes—the wittier, the better. But what makes it exponentially powerful that captures loyal consumers is the truth about their claims, and this is something that users can testify about Keratin Plus, again and again. 

Kathryn Bernardo Unlocks a New Chapter – #BestYouEver Era with Century Tuna

Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

A Cultural Exchange Where K-POP and P-POP Share One Big Stage—KWAVE, The Next Music Festival to Watch Out For!

The biggest sportainment event where K-pop and P-pop meet on one stage is happening in the heart of Clark, Philippines! Get ready for an exciting music stage and performances as we bring the grand finale of the badminton sports tournament with Badminton Asia Closing Ceremony KWAVE Music Festival!

Back-to-back with this sports tournament happening before, Badminton Asia Closing Ceremony KWAVE Music Festival will serve as the most exciting stage of the year with its fusion of culture from Asian countries.

KWAVE is a music festival event that creates space for the cultural exchange of Asian countries, especially South Korea and the Philippines. A music festival where artists from these countries get to share one spectacular stage. A show of different artist performances and F&B booths are prepared for this unforgettable memory-making event.

With the Badminton Asia Closing Ceremony KWAVE Music Festival, fusion of K-pop and P-pop is about to happen! The line up includes astounding artists from South Korea, such as fromis_9, and the ultimate performers, THE BOYZ. Second line-up will be announced this March 18, 2024. Artists from the Philippines will also lit up the stage! Groups produced by Tatang Robin, the producer of the biggest boy group in the Philippines, are also coming to create a fantastic performance for you — we’ll have PLUUS and YGIG. With these K-pop and P-pop groups, an amazing fusion of music and culture is waiting to happen in one spectacular stage.

But this is only the first roster of artists, because there’s Wave 2 for the line-up! There are top-tier K-pop artists coming from South Korea, and of course, names of P-pop artists from the Philippines.

These amazing artists are scheduled to perform at the KWAVE Music Festival happening on May 11, 2024 at the New Clark City Stadium, Philippines.

This event is made possible by Badminton Asia Closing Ceremony KWAVE Music Festival Organizer, Ms. Meeyon Kim (Karry) of SDG Marketing Korea, while Show Biz Town Inc. (SBTown), as led by Mr. Geong Seong Han, and Ms. Kathleen Dy-Go of Universal Records, serves as the production partner for the event.

As the biggest sportainment event in the Philippines, Badminton Asia Closing Ceremony KWAVE Music Festival aims to break cultural walls and become one through music. With the cultural exchange of the sports spirit and music experience of both South Korea and Philippine culture, we hope to be united with music. Together, let’s share the fusion of fun, excitement, and thrill of this tournament and music festival stage!

Zion Philippines Celebrates Third Anniversary

@nicesanchez_ Working with Echo & Heart! 🤍 happy to witness this moment 😍 They're good friends after all 🫶🏻 #HeartEvangelista #jerichorosales ♬ original sound - Nice Sanchez

A night where luxury meets wellness Zion Philippines third year anniversary filled with Stars, Influencers, Media Partners and VIP Clients.. some of the celebrity spotted in the event are: Heart Evangelista, Jericho Rosales, Small Laude, Kyline Alcantara, Ricci Rivero, Kris Bernal and many more! A star studded event indeed.

Organized by Nice Sanchez CEO of VP EVENTS COMPANY & PR/Marketing Head of Zion Philippines