Disappointing Business Practice

Image courtesy of www.vecteezy.com

For back-up, many celebrities put up their own business ventures. Some invest in the food and beverage industry, real estate, luxury goods, among others. The brave ones, wanting to have total control,  take over their own careers and drop their managers, who usually require a percentage from their earnings. Regardless of their ventures, as celebrity-entrepreneurs, they are not exempted from ethical business practices.

Unfortunately, a celebrity couple is being called out for their business practices. Allegedly, the business has put its former employees in an awkward situation. For example, the separation pay was amiss for employees who were let go. The employees undergo a lot of guilt-tripping making them look bad, rather than their employers.

The celebrity-owners seem to be good at such practice. Moreover, instead of facing head-on business issues, the company hides behind legal jargon. Sometimes, the personal touch is better than posting a statement in response to certain company issues. Sadly, the company’s decision to implement an impersonal approach is turning off their followers. Some followers view the approach of the business as contradictory to what they are known for.

‘Being ethical is not just about following the law. It’s an expression of our integrity; it’s about being able to look in the mirror and proudly say, ‘I lived by my values.’’ – Lynne Doughtie

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