Behind the Gratitude

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Endorsements are beneficial for celebrities and the endorsed products. By using the status of a celebrity, a product can gain mileage visibility and potential sales increase as well. These days, social media followers are considered as a factor in choosing the face of a brand along with the values or reputation of a celebrity.

When Popular Company (PC) chose Well-known Figure (WF) to work with, the company valued the mileage of WF and her overall preferences. After all, many find WF a role model. For years, WF proved PC made the right choice. However, as soon as the contract ended, WF immediately unfollowed the social media accounts of PC.

Nonetheless, her camp opted to continue with projecting her nice, clean image. Like many other endorsers, a gratitude message was issued. However, something was allegedly off in the note in terms of the actual role WF had in the company. WF claimed a higher designation than what was projected to the public.

The question is if that claim was intentional to attract the attention of other brands, as bridges seemed to have been burned behind the statement.

‘And what sort of lives do these people, who pose as being moral, lead themselves? My dear fellow, you forget that we are in the native land of the hypocrite.’ ― Oscar Wilde

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