Scammed Customer

Image courtesy of www.yakimaherald.com

Whenever a celebrity endorses a product, the chances of purchase increases. A celebrity generates trust, which entices customers to buy. However, expectations are high and customers assume the best given that the celebrity has lent his/her name.

Assuming Client (AC) was browsing at possible purchase of in-demand products these days for the home. AC came across the posts of Strong-willed Performer (SP) and was impressed at the product photos. AC placed orders as she was indeed enticed by what she saw. The trust was high, as SP was not just an endorser, but the seller, too.

When the products arrived, AC’s excitement plummeted to disappointment. The products that arrived were far-fetched from the photos SP had posted. AC called SP, who reasoned out that the said products really look as what AC received. Even if AC felt sad, her love for the said products prevailed and let the matter pass. AC subsequently placed other orders.

The next batch came and AC was again surprised. AC was billed higher than the previously agreed upon amount. AC paid and remained patient. However, the order was still incomplete. SP has yet to deliver an expensive purchase of AC.

‘Your customer doesn’t care how much you know until they know how much you care.’ − Damon Richards

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