Tit for Tat

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Celebrities are sought after endorsers of businesses, especially, the ones operated by small-scale entrepreneurs. A post by a celebrity in his/her social media can result in awareness of a product and consequently, sales. A newbie in the market can be overwhelmed when a celebrity agrees to post his/her product on a particular site. While the business relationship can work both ways, the newbie entrepreneur is often at a disadvantage.

With the pandemic going on, many netizens have opted to go online to sell a product and these days, the most profitable is food. From bread, pastries, sweets, health drinks, to meat dishes, almost every possible type of food is available on line. However, the market can shrink, as many sellers take advantage of the popularity of certain products, such as the ube-cheese pandesal. Nonetheless, certain celebrities are benefitting from such a boom, either as product-makers or celebrity-endorsers.

Unlike a starting-out food entrepreneur, a celebrity already has thousands or more followers and thus, one post with a good word can possibly lead to orders. Socmed Savvy (SS) celebrity is aware of the power of her social media account and with the work stoppage, she has to find creative means to generate something good.

Allegedly, SS offers to post products of small entrepreneurs, especially food producers. The deal is exposure for the entrepreneur and food sample for SS. Like many celebrities, SS has many followers and if each follower were to give a peso, she would be a millionaire. Such is the reach of her social media account. One entrepreneur took the offer of SS and sent her the said product. SS did her part and uploaded nice photos of the various products being sold.

What SS did not consider or know was that the said entrepreneur was literally starting out and the product sent to her equaled sales of three days. For a new venture, the risk was high and SS could be the key for the business to take off. Whether SS took advantage remains to be seen, as one could say that SS is being practical, aware of using her resources, and savoring dishes left and right.

‘I think that has to do with my awareness that in a sense we all have a certain measure of responsibility to those who have made it possible for us to take advantage of the opportunities.’ − Angela Davis

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