No Comeback

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The Covid-19 pandemic has greatly affected the entertainment industry. With no work for several months, talents in front and behind the cameras have been affected, as most of them are paid on a daily basis. However, concerned government agencies have realized that work has to resume, but production teams have to follow protocols. Failure to follow guidelines will mean the cancellation of the production itself.

Networks, meanwhile, have to make do with the limited resources available. The lack of regular programming during the past months have repercussions on network revenues. Thus, networks are implementing cost-cutting measures for the meantime. For example, makeup artists have been left out in the cold, as talents have to do their own makeup to limit the number of people and thus, minimize contact.

With the number of production people limited, the next item addressed by management would be which projects to pursue. The obvious criterion was the high rating. Once the programs were determined, the management had to list the actors to be prioritized. Several talents wanted to work because their funds were low. By contrast, others wanted to return to the limelight even if they had sufficient funds.

In one network, another criterion was allegedly added to filter the talent pool. An executive raised the point of looking into the talents who were most helpful in pursuing the vision of the management. Talents were thus scrutinized and even the vocal and non-vocal talents were identified. Common names were given and subsequently given the heads up that they will not be part of the returning team. For example, Prominent Celebrities (PCs) were among the talents in the list. Although PCs have social media following, their shows did not do well in the ratings. More importantly, PCs were perceived to be unhelpful in staying loyal to the survival of the network. In the meantime, management will later decide if PCs could eventually return in the future.

‘Filtering can be a very good thing when it comes to human relationships and familial harmony. Yeah, filtering is often an absolute necessity.’ − Lynn Coady

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