Greed or Business Sense

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Some will call it good business sense, others will call it greed. Whatever people will think about the situation, a party lost, another gained. As celebrities know, careers are only as good as the last project and interest of paying fans. Thus, many celebrities these days are venturing into businesses in which they are putting in their savings and risking their reputation.

Using their fame and name can indeed place any business into the consciousness of the curious public. While fans will flock to the business venture, celebrity-owners must work double time to ensure fans will not be disappointed and will continue patronizing.

Network Celebrity (NC) and her family know that money should be invested and that is exactly what they did. Although NC has a stable career, her family is aware that time might come that she would need a more secure source of income. They entered into a partnership for a popular business idea. Naturally, fans came over and their customer base grew. In a short time, profits were coming in and lines were long.

Allegedly, NC and her party were considered industry partners, which meant that they will not be investing money, but their expertise. In this case, NC and her party might have invested their popularity, as they utilized their social media influence to raise awareness for the business. Soon, the situation behind the scenes turned from sweet to sour even if the business was booming. The Other Partner (OP) noticed that certain actions were leading to being eased out. OP started feeling uncomfortable and wanted to leave and let NC and her party handle the business. However, leaving a business is not as easy if one wants what is due to him/her and if no dialogue has yet to happen to resolve such matter.

‘He who is not contented with what he has, would not be contented with what he would like to have.’ ― Socrates

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