The Reality

Image courtesy of www.crn.com.au

The struggle is real and reality is a painful truth, that is, one’s success is not a guarantee that the subsequent one will be as big. When Popular Celebrity (PC) was given another solo project, his management had high hopes for ratings and network traffic. PC was fresh off a project and his Next One (NO) was expected to do well. However, as time passed, NO was not where it was expected to be.

The network’s think tanks could only scratch their heads at the failure of NO to meet expectations. The supporting cast was commendable and the script was unique. However, one factor seemed to continue to hound PC. Regardless of how the network has tried to veer away from focusing on a love interest, apparently, viewers find this factor important. In the case of PC, a leading lady is crucial to gain support, a reality that his management refuses to accept.

While working on NO, the network tried to pair off PC with Beautiful Girl (BG), who is considered a fresh face in the industry. Much was pinned on PC and BG. However, BG’s acting skills were too raw and could not match that of PC’s. Then, to the shock of BG, her character was killed off. This end was unexpected as prior preparations indicated that BG’s character will be until the end of NO. Other female leads suffered the same thing – the lack of chemistry with PC. Worse, fanatic followers of PC would lambast whoever is close to the actor on social media.

Finally, the creative team broached several ideas to improve NO. First, the team made a hard decision to make PC’s character unattached. Hence, no female partner will be included. Second, the entry of a controversial Senior Actor (SA) was seen as a possibility to boost interest in the show. SA would bring a different dimension in NO and challenge the skills of PC. However, SA has to wait until the fans are pacified, as he seems to be unwelcomed by the social media community. If strategies fail to lift NO, then the project would have to fold-up, as the network cannot afford to incur losses simply because PC has to stay afloat in his career.

‘Consider your goal like a war to win and use whatever strategies you know to win. ‘― Bangambiki Habyarimana

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