Be Knowledgeable

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Several years ago, tech-savvy celebrities started to be among the first to embrace social media. These celebrities encouraged fans to open social media accounts so they can be followed. Initially, celebrities started posting life events, ideas, and reactions to anything under the sun. Then, marketing practitioners saw the potential of social media and how just one post from an endorser in social media can target hundred of potential clients. Soon, other celebrities embraced social media for two reasons, which are to become visible to the public and to use the account to endorse products.

For celebrities who have thousands or even millions of followers in social media, the value of their accounts is immeasurable. However, heavy traffic in a social media account attracts hackers and celebrities who are not keen on the security features of their accounts are vulnerable to hacking.

Recently, many celebrities have become victims to hackers. On the one hand, hackers get into the social media accounts of celebrities for fun. On the other hand, some hackers take over accounts and ask for something in return. When Over-reacting Celebrity (OC) woke up one morning and realized her account had been taken over, she was at a loss and exhibited extreme reaction. According to friends, OC was depressed over her lost social media account and has even expressed dark thoughts over her loss of many followers. She even lost her appetite and cancelled appointments. These days, gaining as many followers is not easy and OC has realized this fact.

The social media account of OC had several endorsements and with her inability to access her account, she would not be able to honor her commitments. Given her known frugality, the implied financial loss hit her hard. She was despondent and the thought of losing her sponsors for clothes, bags, shoes, etc.… weighed her down. Rumors have it that OC does not even buy things that she needs as a celebrity and relies on her endorsements or sponsors. A mere shout-out for a pair of shoes or whatever she needs was just a few clicks away.

Lucky for OC, technical personnel from her management helped her recover her account and she could finally smile a bit. Although her account has been compromised, she has, at least, gained her name back. While everything seems fine, OC was allegedly given a talk by higher-ups who saw her reaction when her account was hacked. They felt OC overreacted and gave the impression that her life is dependent on social media. She could always make a new one, anyway. Moreover, her priority should be her career with the network and not her social media accounts. Her reaction made her look cheap. Besides, in case, she has an account hacked, she can quietly approach her management and they would always have personnel capable enough of retrieving a hacked account. OC should move on, they stressed.

‘Reaction - a boat which is going against the current but which does not prevent the river from flowing on.’ – Victor Hugo

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