Just Pay Me

Image courtesy of www.servicemarket.com

The perceived appeal of Dashing Heartthrob (DH) extends to the point that companies would insist on getting him as an endorser regardless of his fee. Some companies are convinced that having DH’s face on their product or him standing next to one will increase sales. Hence, price is not an issue as long as the company is willing to shell out.

A company (AC) learned the hard way that obtaining the services of DH was the easy part, but him having to work hard for his fee was difficult. AC wanted to move heavens just to make DH the face of their product. However, conditions were set to the surprise of AC.

The schedule was set, but DH said that he was going on vacation. AC had no choice but to agree with the demand. The shoot was set earlier than expected.

‘Money first!’ DH demands a hefty one-time fee that should be paid before production starts. That means, he will only move if he already has payment in full, not in installment. DH has his own glam team, whose fee is included in the amount he charges. However, DH only wants a one-time shoot. He holds the product, strikes poses in front of the camera, and that’s it. Money is his and the production team does the rest of the work.

With his endorsement done and his presence is associated with AC’s product, sales are supposed to pick up. Unfortunately, the sales did not. DH endorsing the said product did not deliver as expected, much to the disappointment of the heads who insisted on getting DH’s services.

His magic might slowly be disappearing and the movement in his career needs to work on such.

‘All the wealth in the world is nothing, pointless - of no true value - if you yourself feel worthless.’  - Rasheed Ogunlaru

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