Cannot Get Away with Actions

Image courtesy of www.toonclips.com

Given the success of using social media to increase fame and fan base, many celebrities have opted to open their own channels and sites. Merchants have recognized the endorsement reach of celebrity sites and thus have tapped many celebrities to feature their products. The situation works for both parties, as the celebrity can earn with a few words and visual representation and the merchant is assured of a wide reach.

However, these days, networks have noticed that certain celebrities are no longer mindful of ethics between working for a network and for oneself. Although Unmindful Celebrity (UC) might have many followers and wide popularity, her network has decided to clamp down on her operations.

UC is online savvy and has mastered how to make the Internet work for her. Her work has resulted in many followers and high popularity. Her followers love her posts, regardless of being photos or videos. Her online presence makes them entertained. One day, UC received a warning from the network, as her frequent posts have preempted their shows. Moreover, her feeds were done during work time, which means that while she is being paid for network work, she’s busy making posts for her sites, which generate income as well. When higher management received word from the production head about UC’s antics, a summons was issued.

When UC showed up to meet the higher bosses, she was cordial and jovial. She initially humored her way to the bosses in an attempt to charm them. First, she claimed that she was actually promoting the shows. Second, she said her clout can result in more viewers for the network. Unfortunately, her excuses did not budge the executives, as they told her that the network does not need her clout. Rather, she’s the one using the clout of being part of the network. Hence, she was given a memo. If UC will not be around in her shows, then the memo might have included certain sanctions that limited her presence.

‘People are stubborn about what they perceive to be the right thing or the wrong thing, and it takes a long time to filter this human condition. There's a waiting period until people catch up. But if you have patience - which it takes when someone thinks differently from you - everybody always catches up. That patience is a wonderful virtue.’ – Johnny Mathis

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