Failed Competition

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With the availability of smaller venues, celebrities, old and new, can stage concerts to please their fans and show off their talents. These days, coming up with a concert for promotions is an attractive marketing ploy to increase awareness of emerging talents as well. As long as producers see the potential in a talent, they would risk investing in a show to promote such talent.

Many talents can pull off a concert with just having their fans as audience. A fan base can sometimes be enough to fill in a venue or to generate the needed revenue to earn profit. Nonetheless, regardless of the earnings, seeing people flood a venue can inspire a talent to pursue improving his/her craft.

When Surprising Celebrity (SC) delighted the audience, her management saw much potential in her. SC had the charm and the attractiveness that made fans gravitate toward her. Moreover, SC knew how to carry herself and remain humble despite her countless breaks. Without much fanfare, her management team decided to give her a concert. As predicted, tickets were sold-out in a short period. Executives even allotted their precious time to watch SC.

The reviews were positive and consequently, the management decided to bring her show to other locations. By giving her the opportunity to be seen in many places, SC was on her way of establishing an admirable career.

By contrast, Close Competitor (CC) had her concert as well. Like SC, CC had a purpose for her show, and that was to promote her career. Her ticket sales did as well as SC’s, but the sales were tainted with rumors that many tickets were bought by her camp and were given away for free. The cost did not matter, as pride and reputation were at stake. CC cannot fall behind her contemporaries. However, competition was turning out expensive and sooner or later, the family coffers might be too depleted if she tries to outdo SC.

Perhaps, CC should try to understand that genuine support from fans is needed for a stable career. Moreover, talents who have a strong and supportive fan base usually are given projects. If fans patronize the products of their idols, then the return on investment would be high, and such is what producers and the network look for. While competition may be part of the game, a talent must reach out beyond her family for support.

‘Do your work with your whole heart, and you will succeed - there's so little competition.’ – Elbert Hubbard

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