Keen on Money

“Keep your friends close, but your enemies closer,” seems to be an apt description of how the careers of two young stars are shaping up. The two are not really enemies, but rather, are considered rivals by their fans. Given that both had similar beginnings, their careers will be forever entwined. Despite this situation, the network sees the potential in milking this rivalry.

Young Talent (YT) achieved her status because of the support of her fans from all over the world. Given her humble beginnings, the audience was able to empathize in the plight of her families. Thus, Filipinos all over the globe saw a bit of their lives in the struggle of YT. This mass appeal was translated into various projects that brought in the expected returns for the network. Briefly, YT is on her way to becoming another money-making talent that the network must take care. To show how much YT is loved by her fans, they requested if she could have a concert with Screen Partner (SP)

When Network Performer (NP) heard about the next project of YT and SP, she naturally had to have her own project soon as well. As NP has the machinery to prove that she can sell records, the network believed her camp has the means to support her project as well. As YT has SP, NP needed her own partner for her night. She wanted Celebrity Scion (CS), but she was turned down.

Although he comes from a showbiz clan, CS has drawn the line between his private life and that of his showbiz career. When he and NP became partners in an event, his world changed. Her fans started intruding in his world and demanding that he should court her. As someone who does not want his life messed up, he has turned down the opportunity to be part of NP’s show. Thus, NP turned to Wannabee Actor (WA), who loves the camera more and would not mind getting more exposure for his career. WA is determined to establish himself in the industry and management has seen his potential as well.

With their projects set, the rivalry begins as to which show will be sold out first and who will have better production numbers. Predictably, fans would argue as to whom between YT and NP had a better show. They can fuss over social media and create much noise over the rivalry of the two. Meanwhile, management will just relax and watch, as the rivalry between YT and NP brings in the money.

‘Once employees feel challenged, invigorated and productive, their efforts will naturally translate into profit and growth for the organisation.’ - Ricardo Semler

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