Behind the Scenes

Celebrity-endorsers can be fun to work with, as they are cooperative and are very professional in their assignments. For example, Seasoned Actress (SA) seems to be righteous in her attitude, which makes people perceive her to be difficult. However, in photoshoots, SA is very cooperative and has no qualms about wardrobe assistants being too close in fixing her outfit. Then, there’s Popular Actress (PA), who had to wear a gown in one of her shoots. The problem was the gown emitted a foul smell. Instead of making a scene, PA placed tissue under her armpit and wore the gown. The photoshoot finished as scheduled, much to the embarrassed crew.

Then, Young Actor (YA), who had just came from a taping up north, went to his photoshoot and did not show he was tired. He wore what was in the plan and just did what he had to do. While celebrities usually have short-term memory, differentiate Pretty Celebrity (PC). After doing just one photoshoot, someone from the production greeted PC in an event. PC stopped and said the person looked familiar, and he reminded her that they worked together. PC said she recalled the project and both exchanged pleasantries.

Thus, working with SA, PA, YA, and PC were enough rewards for any production team. Professionalism was at its finest. Unfortunately, not every celebrity has the same attitude. When a company wanted Famous Talent (FT) to be the image of their brand, the marketing team and ad agency came up with a plan. The crew prepared the concept and the ideal colors for the photoshoot. Everything was set for FT. After all, FT has been paid to do the shoot.

The production team welcomed FT, but were surprised that FT brought along her stylist and makeup artist, even though such services were provided by the team. When FT was presented the color she was to wear, she said she does not wear such color. So, FT dressed up the way she wanted. Then, in another photoshoot with FT, the production team brought hues of the color FT did not want to wear. To their shock, FT brought wardrobe of the color she said she does not wear at all.

Over her numerous photoshoots, FT has gained a reputation as someone who is uncooperative and can drive her production team downright crazy. In another photoshoot, FT insisted on wearing what she wanted, which could result in her looking off with the other celebrities in the shoot. Thus, FT had to cooperate this time. Then, in another incident, FT once again insisted that she would wear the clothes she brought. The exasperated production team packed up and left FT with a photographer, as they felt FT no longer needed them anyway.

‘Attitude is a little thing that makes a big difference.’ - Winston Churchill

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