Asia’s Got Talent Season 2 Delivers Top Ratings: Secures AXN as the #1 Regional Pay-TV Channel in Southeast Asia

Asia’s Got Talent Season 2 took the regional spotlight as the top-rated original production in 2017, securing AXN as the number one channel in its timeslot among all regional pay-TV channels collectively in Malaysia, the Philippines and Singapore.

The highly anticipated series, which crowned Indonesia’s spooky illusionist The Scared Riana as the winner in a sizzling Results Show episode last week, reached 9.3 million viewers during its 10-week run across the three markets. Asia’s Got Talent Season 2 consistently dominated the 8:30pm premiere timeslot every Thursday night garnering a whopping 73 per cent share of the English general entertainment genre for the season.*

Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia said, “AXN has yet again set the benchmark for high quality original productions in Asia that viewers live, breathe and crave. The strong ratings and huge social amplification speak volumes about the emotional chord that Asia’s Got Talent struck with fans as they followed the dreams of the contestants each week. I congratulate The Sacred Riana and all who competed this season, and hope that they leverage the power of AXN and Asia’s Got Talent to further their aspirations.”

Viewers in Malaysia were obsessed with the world’s biggest talent show, helping to secure Asia’s Got Talent Season 2 as the highest rated program across the English general entertainment channels in that market.**

In the Philippines, Asia’s Got Talent Season 2 was the top-rated regular program on English general entertainment channels since 2016.*** In Singapore, the premiere timeslot of Asia’s Got Talent Season 2 more than doubled the lead-in program rating and grew the timeslot average rating by 156 per cent. #

Across the three markets, Asia’s Got Talent Season 2 helped AXN post significant viewership gains. AXN’s rating for the period spanning October 12 to December 16 grew by 28 per cent and 25 per cent for 6pm-1am primetime and full day respectively, as compared to the same period last year.

In the digital sphere, tremendous buzz was generated across Asia’s Got Talent social platforms. Based on Facebook analytics, 290 million impressions were generated on the Asia’s Got Talent Facebook page, with more than 26 million video views and over 2.5 million engagements. The Asia’s Got Talent Facebook community grew by 24 per cent since the October 12 series premiere and has a fan following of 2.2 million to date.

On YouTube, more than 990,000 subscribers of the Asia’s Got Talent channel relived the on-air moments with over 115 million views and 1.1 million likes over the period spanning October 12 to December 16, 2017.

Viral sensation and winner, The Sacred Riana, clocked over 70 million social views for her three performances on Asia’s Got Talent, making her clips the most popular of the season.

Asia’s Got Talent is the 67th adaptation of the Guinness-World-Record-breaking hit “Got Talent” format, which was created by Simon Cowell’s Syco Entertainment and is co-produced by FremantleMedia. The “Got Talent” format is officially the most successful reality TV format in history and currently airs in 186 countries.

Asia’s Got Talent is supported by presenting sponsor Traveloka, the leading travel booking app for all flight and hotel needs; sponsoring partner Great Eastern Life, the market leader in the conventional life insurance business and the largest life insurer in Malaysia by asset size; GoDaddy, the world's largest cloud platform dedicated to small, independent ventures and 100Plus, the number one isotonic drink. Marina Bay Sands, Asia’s leading business, leisure and entertainment destination, is the official venue partner of Asia’s Got Talent.

In the Philippines, Asia’s Got Talent is brought to you by Cherifer, Tangkad Sagad, KFC Delivery and Vivo Smart Phone.

@AsiasGotTalent / #AXNAsia / #AsiasGotTalent / #AsiasGotTalentAuditions

www.AXN-Asia.com/AsiasGotTalent

Source: Kantar Media Malaysia Astro DTAM (consolidated activities). Kantar Media Philippines TAM Service, all urban panels. Singapore StarHub SmarTAM (consolidated viewing). Target: Pay TV 4+. Data period: October 12 – December 16 2017.
* English general entertainment channels: AMC, AXN, Channel [V], Comedy Central, DIVA, E!, FOX, FOXlife, FOXCRIME, FX, HITS, KIX, Lifetime, MTV, RTL CBS Entertainment, RTL CBS Extreme, SONY Channel, truTV, Warner TV
** Program crosstab analysis January 1 2015 ~ December 16 2017.
*** Program crosstab analysis January 1 2016 ~ December 16 2017.
# timeslot average is based on Thursday 2030-2229 rating of August 3-October 5 2017