Take It or Leave It

Insiders in the commercial world only have good words to say about the professionalism of their Favorite Endorser (FE). FE is easy to work with and during his shoot, the production goes on as scheduled. FE has no qualms on doing a scene and everyone praises his attitude and positive disposition. Seeing FE in several ads indicate that the companies he endorses are happy with him.

However, FE is indeed too good to be true. Prior to agreeing on a concept, FE has set ground rules. This basic rule is non-negotiable and sort of like a ‘take it or leave it’ condition. FE has said that he does not want to work with any of his former girlfriends. Although FE has great chemistry with his former lovers, his condition sticks regardless of the offer.

So far, advertisers have respected this condition. The reasons behind this requirement are two-fold. First, FE does not want to have awkward moments, as his former girlfriends all seemed to be the one. However, just as when the public thinks FE and that woman will settle down, the next day’s news is that they are no longer an item. Second, FE brings his Present Partner (PP) during his tapings, and potential encounters with the ex-partners of FE could add tension to the situation even if all parties have claimed to have moved on.

Sometime ago, FE made a decision that surprised his followers. The management announced a lineup and his name was not included. Thus, speculations emerged as to why FE decided to leave. According to the grapevine, FE hinted to the management that if he is going to be involved in the show, Other Talent (OT) should be dropped. In another ‘take it or leave it’ proposal, FE risked his future, and contrary to expectations, the production team did not take his bait. This time, he was told that OT could not be removed, as she does add a certain dimension to the show. Besides, their interaction would be minimal. Well, FE has his pride and no longer pursued this project. One thing was clear, the management chose OT over him. After all, they knew that FE had this condition to make sure PP would not be dragged in awkward moments.

‘In this life, we have to make many choices. Some are very important choices. Some are not. Many of our choices are between good and evil. The choices we make, however, determine to a large extent our happiness or our unhappiness, because we have to live with the consequences of our choices.’ - James E. Faust

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