Shocking Response

Image courtesy of www.bluemaize.com

‘Where are the fans?’ could be the question that ran in the head of a producer who invested in an overseas concert of a Well-Known Performer (WP). When the producer contacted the camp of WP, hopes were high that WP would be able to fill the huge venue. After all, WP has fans across ages, and at the height of her career, her concerts were highly anticipated, and fans lined up for tickets.

As the concert day was nearing, the producer was worried as ticket sales were dismal. Accommodations and other arrangements were already made, which meant the producer had to recoup the investment. However, only a very minimal number of tickets have been sold at regular prices. Thus, the producer had no choice but to implement a discount scheme to attract buyers. Still, the sales were low. The fans were not buying tickets. The reality that the producer would encounter a loss was inevitable.

On the first night, the concert opened to a handful of fans. Most of the VIP and the orchestra sections were vacant, and the upper box area had few people. As a professional, WP performed and did not show her disappointment at the very low turnout of her concert. She performed with enthusiasm and as agreed upon. Nonetheless, the producer had no choice, but to cancel the second night, rather than subject WP to the same embarrassment.

Although WP had her fee, what bothered her was the low attendance of her concerts. Rarely does she go abroad for concerts and the turnout was disappointing. The expectation was that her overseas fans missed her enough to patronize her show. Sadly, that was not the case. The producer overestimated that WP would still be able to pull in the crowd, which usually happens during her Manila concerts. Sharing this disappointment was WP herself. She has long believed that despite her years in the entertainment industry, her fans, wherever they are in the world, would be eager to see her. The eagerness, however, did not materialize in ticket sales for that concert.

‘The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.’ - Robert Kiyosaki

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