Just Reeking of Cheap Gimmick

Since the introduction of social media apps, a status symbol for a celebrity is the number of followers he/she has. Most of the celebrities who reached a million followers ahead of everyone else had a head-start by being technology-savvy. While people were just starting to become familiar with technology of the smartphone and the apps, several celebrities were already ahead of the pack.

Having more followers indicates that a celebrity would be able to reach a number of people with just one tweet or one photo, which is a good way to do marketing for a product. Hence, the goal is to have many followers such that advertisers can consider the account of a celebrity for a particular target market.

While some celebrities do not have problems on getting followers with their public social media accounts, other celebrities exert effort to be noticed by netizens. For instance, former Sexy Personality (SP) has an odd way of increasing her followers. Randomly, she would add a few accounts to hers. Naturally, the ordinary netizens would feel excited at being added by a celebrity, such as SP, and to reciprocate, SP is followed back.

Soon, the newly added netizens will start placing hearts and likes on the posts of SP to show appreciation. The story does not end there. After a quick check by newly added netizens if SP is still their follower, they will be in for a surprise, as SP has unfriended them already. The modus is that as soon as they liked her post, and the account names are unfamiliar to SP, she would delete the account from her list. As only a few netizens really bother with checking their friends on social media, they would not notice that SP is no longer their follower. SP seems to have resorted to a cheap gimmick to gain followers, and the newly added ones realize that SP was not sincere after all. .

‘I don't really have a gimmick or a 'thing.' I'm one of the few artists who gets to be himself every day.’ - Drake

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