Image courtesy of www.highsnobiety.com
Source: www.highsnobiety.com
Gucci has reportedly filed multiple cease-and-desist letters to Forever 21 following apparent copyright infringement on a number of the fast fashion retailer’s items.
According to Fashionista, Gucci sent the first of these letters as early as December 2016, which demanded that Forever 21 pull all items featuring “any and all use of” blue-red-blue stripes. A second followed in January and a third in February, both of which expanded the complaint to not just the blue-red-blue stripes but green-red-green stripes as well. Gucci stated that the stripes are “confusingly similar” to those of its own.
You can see the items in question — a striped choker and a number of bomber jackets — below, courtesy of the case documents.
Far from rolling over however, Fashionista also reports that Forever 21 is now seeking legal protection against the threat. The fast fashion retailer filed a legal complaint on Monday.
“Forever 21 is not infringing any Gucci trademark,” states the case document. “Gucci’s trademark registrations relevant to this dispute should be canceled. Gucci’s pending applications should not proceed to registration. This matter is ripe for a declaratory judgment.”
The irony in all of this is that Gucci has itself been accused of plagiarism in the last few weeks — first of copying designs from legendary Harlem courtier Dapper Dan, and then by two other separate designers.
Forever 21 is also no stranger to disputes over plagiarism. In the last year alone it has been accused of ripping off Kanye West, Thrasher and Emily Oberg. Stay tuned for more information on this one.
Diba mas trademark ng Gucci yung Supreme canvas nila? i have one na baseball cap with that supreme canvas design pero may red and black stripes din. Pero i kinda agree na confusing yung ibang design ng F21 lalo na yung red and black.
ReplyDeleteForever 21 is not worth naman the money you spend for their items, sa totoo lang. Poor quality, most pa ang rip-off. There are other retail stores na mas may quality kaya.
Deletetrue 11:05 I used to love forever 21 ten years ago when I was in my 20s...pero now I find their clothes trash quality.
DeleteMas ok pa nga na bumili ka sa h&m kesa sa forever 21.
Delete11:05PM Halos lahat naman ng retail stores ngayon ay talamakan ang pag rip-off...Zara, H&M, Forever 21 and yet dinudumog pa din sila ng mga tao lalo na pag Sale season dito sa 'Pinas. Uniqlo lang talaga ang pinaka okay...good quality ang mga items nila.
DeleteTrue. Sa H&M medyo okay pa, di agad naghihimulmol yung jeans pag nilabhan mo, tapos okay din mga dresses.
DeletePero Uniqlo talaga ang pinakamaganda. Ang ganda ng basics nila.
Naman dapat lang. i dont wana wear my guccis only for people to think i bought them from forever 21
ReplyDeleteEh di meow.
DeleteTrue 5:13
DeleteIf you know that your Guccis are authentic, who cares what people think?
DeleteI feel you 5:13
Delete8:07 true!!!! Wear them for yourself,
DeleteNot for others!
08:07 because 05:13 is a social climber. 🙂
Deletesocial climb pa more! hahaha
DeleteMas affordable kc ang forever21.hihi
ReplyDeletePag mga ganitong fashion na mga stripes lang ang involve nagpeplay sa isipan ko yung "Gulong gulo at Litong lito ang buhay ng ...."
ReplyDeleteThat floral bomber jacket definitely looks like a Gucci rip-off. Anyare sa forever 21?
ReplyDeletenangongopya na lang
Deletelong before gucci used those stripes, dami nang ganyang stripes... hello mga jacket ng lolo ko nung 60's and ng tito ko 70's to 80's puro stripes.
ReplyDeleteand if kinopya man nga ng forever21, sama hindi na lang... kasi honestly baduy mga designs ng gucci with those stripes - on soft cloth dress, in shoes na rip off lang ng stan smith na inalter lang nilagyan ng stripes come on? parang coloring book ng bata, skirt na may garterized stripes. baduuy!
lalo ko tuloy napapatunayan na ang ibang tao masabi lang na branded kahit baduy pagka design go na.
Troot. Masabi lang na mayaman at may pambili sila kesehodang baduy at off ang design go lang. Social climb pa more.
Deletei agree with you baks. yung iba talag masabi lang na branded.
DeleteDi mo lang afford. Gucci is love ❤️
DeleteThat is a classic Gucci rib. Im sure may ganyang stripes lolo mo but not the exact same color combination and detail.
DeleteBut that's the whole poimt of f21 (and h&m na din). Ginawa nilang accessible sa masa ang mga design at style ng mamahaling brands, kaya nga they were able to kill off their competition tulad ng gap, american apparel, banana republic, etc.
DeleteOmg true Lalo na ang bubuyog/langaw hardware.
DeleteDifferent strokes for different folks. If I could shop just one luxury brand my entire life I'd probably go with Gucci. I especially love the classic designs. I'm not a fan of the flashy ones (maybe because I don't have clothes to pair with it) but I could appreciate why some people would be drawn to it.
DeleteMapapagkamalan ngang Gucci items.
ReplyDeleteHindi rin.
DeleteYung stripe ng classic gucci is green/red. On another note, marami naman nadin ibang brands na gumamit ng striped cuffs sa jacket..way before naglabas ng ganyang design yung new designer ng gucci. Kaya malabo na may patunguhan itong case.
ReplyDeleteThat's funny. I always thought Tommy Hilfiger yang blue and red design na yan. I obviously don't pay attention sa high-end brands pero the stripes have been done over and over that nobody owns that particular motif anymore.
ReplyDeleteBlue red white ang Tommy.
DeleteEver since I can remember, the green-red-green and the blue-red-blue rib is synonymous to Gucci. You see that rib and you know that the person is wearing Gucci. Obviously, F21 wants to knock-off the look and what the design connotes. Gucci is right to sue.
ReplyDelete9:34PM Yes the green-red-green talaga is Gucci ever since. Biglang umeksena yung blue-red-blue dahil inincorporate ng new designer ng Gucci sa ibang designs niya yan para siguro bigyan ng 'modern twist' at babagay sa 'maximalist' aesthetic ng brand ngayon.
DeleteObvious na may intention to copy
ReplyDeleteWow... pati ba naman stripes inaangkin. They have no case. It's like saying Chanel owns the quilt pattern look (which they are really known for). Unless the brand name is specifically stamped into the items etc. there is no case.
ReplyDeletepwede siya angkinin kung nakatrademark talaga sa gucci yung ganyan na stripes. that's why big companies pay trademark fees.
DeleteNewsflash- trademark is not restricted to the logo only. A pattern can be trademarked and most luxury designer brands take their trademarks seriously. ex: Burberry's tartan design is a registered trademark. In the case of Gucci they maintain federal trademark protection for those specific stripe combinations.
DeleteReally? Eh parang ribbon naman yang pinaglalaban ng gucciness na yan
ReplyDeleteTeh tatlong guhit naman hindi ribbon
DeleteHmm. I wonder kung may mangyayari sa case na ito, dahil ang premise talaga ng f21 eh pag knock off ng mamahaling signature brands sa mas murang halaga. Lumaki na nga ang kumpanya nila at hindi napigilan ng mga brands na kinokopya nila. At least yung h&m medyo nakakaalis na sila sa ganitong image, dahil may original designs na sila na ipinapasuot sa mga artista sa red carpet (though hindi ko alam ang quality, di ako mafashion na tao lol).
ReplyDeleteIm sorry but Alessandro Michelle's design are just eclectic and loud and weren't even that groundbreaking compare to Tom Ford's.
ReplyDeleteNaku masyadong hangal na lang ang bibili ng mga mahal na gamit kahit super chaka ng design para lang masabi na can afford.
ReplyDeleteNaku bes sa IG dami nyan. Check m mga accts ng mga personal shoppers dami umoorder ng mga yayamanin brands na yn. Tataka nga ako ano kaya mga trabaho ng mga beshies na un pra maafford gnyan kamamahal.
DeleteEto lang masasabi ko: Team Gucci for Tom Ford
ReplyDeleteitong Forever 21 most of their clothes you can also find in Tiangges or bangketa. Nothing special. The shop lang ang mukhang sosyal pero once you wear the clothes, nothing fancy at all. It doesn't stand out.
ReplyDelete