Abusive and Lucrative Strategy

A recent phenomenon that is proliferating in the entertainment industry is the existence of various fan groups locally and internationally. In the past and present, fan groups were committed to supporting their idols via patronizing their programs, movies, endorsed products, and other related activities. Whenever a celebrity is having a concert, be it in a mall or in a huge venue, expect fan groups to be the first to purchase tickets and reserve seats, as well as scream their hearts out during the show.

Fans can be materially lucrative. To show their admiration, fans often save up and spend their savings to buy gifts they could give to their idols. Thus, it is no longer surprising for a celebrity to come home with several bags of gifts coming from fans. Most of these gifts are expensive, and fans will do most anything to make sure their idols will have an easier time.

When Network Talent (NT) was discovered in a reality show, her fan base obviously increased, given her exposure then. Viewers were endeared to the image she portrayed on TV. As the network saw her potential, she was immediately given breaks and was linked with another discovery who belonged to the same age group. Thus, despite her short stint, she has, at the very least, earned a substantial amount given her projects.

The fans started approaching NT and subjected her with the usual fan behavior. Whenever she was performing, her fans assured her of support via screams and their social media posts. In addition, the fans showered her with gifts, as a sign of their thoughtfulness. As the gifts were coming in, NT and Her Supervisor (HS) often hinted on stuff, such as shoes, clothes, makeup, etc., that they wanted to receive. Fans reacted by sending the gifts NT and HS wanted. However, some fans thought that NT and HS might be going a bit too far by asking fans to pay for their utility bills. Allegedly, NT and HS have charmed their way into convincing some fans to take responsibility for paying their household bills. Sometimes, fans abroad show their support, as they only want success for their idols. So, without much thinking, they send gifts, which NT and HS appreciate much.

Nonetheless, asking fans to shoulder their household bills seems amiss, considering that NT has various projects, and therefore, a means to earn.

‘Take advantage of the ambiguity in the world. Look at something and think what else it might be.’ - Roger von Oech

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