Just Amass the Fans

A Network Insider (NI) is in panic mode these days because a Loyal Talent (LT) is like a non-performing asset for the network. Although LT has spent more than half of her life in the station, NI wants her booted out because she is not delivering in her career.

The predicament of LT is a common occurrence in the entertainment industry. If one were to measure the talents of LT, no doubt is she among the best performers in the industry. She has a good voice, dance moves, and other talents that her contemporaries lack. Thus, when she started, the network thought she would easily rise up the ladder and become one of the consistent performers of the network.

Unfortunately, as LT matured, it seemed that her popularity began to wane. Once thought to be ready for a big project, producers believed in her capability, but ended up losing their investment. Her supposedly numerous fans did not number enough to reach a break-even point. The experience was traumatic for LT as well as for the network. However, LT moved on and tried to reinvent her image.

The problem of LT was still there despite her more mature look. Nonetheless, the network gave her many opportunities because she was loyal. Her latest project was assumed more manageable, but still, the outcome was not as expected in terms of revenue.

In addition, someone from the network had the bright idea of limiting the budget of a project that featured LT. This measure was done to give hints to LT that she needed to deliver or else. Moreover, the project was done in such a way that the cost-cutting measure was obvious. Thus, the network was bashed in social media for the poor quality of work done for LT.

After some time, the network decided to conduct an investigation on the barrage of reactions they received via social networking sites. The discovery was shocking, as it was revealed that most of the accounts that had lambasted the network were troll accounts of netizens who were allegedly paid for by a Close Supporter (CS) of LT. Blood is thicker than water between CS and LT. Sadly, with this twist, the network is realizing that talent, looks, and loyalty are insufficient to propel one into becoming a star despite network support. Moreover, the noise of fans only matters is such reaction could be translated into revenue.

‘The essence of optimism is that it takes no account of the present, but it is a source of inspiration, of vitality and hope where others have resigned; it enables a man to hold his head high, to claim the future for himself and not to abandon it to his enemy.’ – Dietrich Bonhoeffer

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