Hollow Support for Their Opted Candidate

Image courtesy of www.youelect.org.uk

The campaign for the coming elections has brought the best and the worse among local celebrities, who opted to take sides and be vocal on their choice of candidates. Thus, regular followers of the social media accounts of these celebrities are bombarded with praises for their candidates and tirades against the others. Several celebrities have taken advantage of their fame and reputation to endorse candidates fiercely.

Give or take hundreds of thousands of followers, a celebrity endorsement of a candidate would definitely give mileage to the said politician. Besides, several fans put their trust in their idols and thus might be swayed in voting the candidate the celebrity endorses. The celebrity becomes more convincing if he/she responds to commenters who criticize his/her choice.

For example, Protective Actor (PA) and Captivating Talent (CT) have been very vocal for their choice of a controversial candidate (CC) in the upcoming elections. PA is not one who will let comments of bashers leave unattended in his social media account, so expect that he will address such comments with equally or more harsh words. Further, PA would post the pros of his choice for CC and strongly defend the need for this style of leadership. By citing contemporary issues, the argument of PA for CC can be convincing especially for ones who might have similar ideas and feelings. However, his choice of CC is not the same for the rest of the clan, who might be inclined to vote for another candidate.

While there is nothing wrong with endorsing a candidate, the problem is that PA and CT are allegedly not even registered voters. In other words, they are convincing people to vote for CC even though they cannot even exercise the basic right. What is more disturbing is that they did not bother to take time to register as some celebrities have done.

Sometime last year, some celebrities drew criticisms for allegedly receiving VIP treatment during voter’s registration. Despite the flak, these celebrities managed to have their names legally recognized as voters in the coming elections. Thus, when they started to become visible in campaigning for certain candidates, no one questioned their legitimacy as far as exercising their voting rights were concerned. Thus, no one raised issues on their citizenship or any other questionable issue.

‘You cannot force someone to believe something they do not believe; you can only manage to force them to speak or act as if they do.’ ― Mokokoma Mokhonoana

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