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Friday, April 1, 2016

Averting the Plan Just in Time

Image courtesy of www.mundoflaneur.com

With fame comes great responsibility is a parody of the famous quote, and in this case, great power is the same as the power of image and words. Often celebrities have to consider their dual function of being an entertainer and a role model as well. In other words, a celebrity has to be careful of how he/she behaves and speaks in public. Given that most celebrities are followed by kids, it is not surprising that these kids might imitate them.

Another difficult quality that is often missed by celebrities is that they are being judged for their opinion and the media is quick to grasp any statement they make. In the past, several celebrities have expressed ideas that contradicted norms, which resulted in their receiving criticism from various sectors of the society. While perhaps those celebrities did not really have malice in their words, innocent is often not how the listeners would perceive such statements.

Other than the public eye, another sector that is keen on watching the behavior of celebrities is the advertising field. The common practice is to make a celebrity embody a particular brand. Hence, image is crucial. If a celebrity is endorsing a brand of a wholesome consumer good, then he/she should be seen behaving in accordance with the values of the company owner of such product. For example, if an actor is endorsing health products, then he should not be seen drinking alcohol, as this action would run contrary to the value on keeping a sound body.

What happens when a celebrity who is being eyed to endorse a popular product suddenly exhibits controversial behavior? A company was eyeing to get a Famous Talent (FT) to endorse its very saleable product, and thus, the corresponding office (CO) was contacted to plan the offer to FT. Given his busy schedule and his assets, FT might be difficult to lure to endorse another product. However, CO was optimistic that they would convince FT to join the company.

Time has a funny way of presenting if a deal is meant to happen. In the case of FT, CO, and the product, no initial meeting ever happened because FT publicly behaved in such a way that made CO nervous. Given the reactions to FT, CO feared that their product might be affected. Instead of cementing the niche of the product in the market, the endorsement of FT might lead to negative results.

Hence, everything is still at a standstill. Lucky for CO that the company did not contact FT prior to the controversy, or else, the company would have been stuck in a nerve-wracking deal. As for FT, what he does not know will not hurt him.

‘Some people thrive under pressure, but pressure can also ruin your performance, it can push you down angles which you don't want to go.’ – Henry Cavill

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72 comments:

  1. Replies
    1. It's a guy. Either A or J both in the title but seems like A? But he's a nice guy? What did he do ba?

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    2. FT- J or E of Ka-F

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    3. Korak! Maepal kasi buti nga sa kanya. unti unti nang nawawala lahat ng endorsement nya.

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    4. J of Ka-F guy 'to e

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    5. Lalake ito. So J or A bec of the title. At kung babae def not the one that can sell something in technically less than 15mins

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    6. HIS nga e. So lalake. SI J NG KA-F. Cumlaude!

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    7. Sus kulit mo baks 3:22 lalaki naman yung tinutukoy na M. Hindi babae kaloka ka

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    8. J who? More clues mga baks.

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    9. Good Grief! This M is a GUY. She of the good vibes does not have the monopoly on names that start with M.

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    10. Definitely M. I hope people won't let one stupid mistake tarnish his legacy forever.

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    11. Dahil may A sa title at busy schedule and his assets ang naklagay, si A na talaga? paganahin ang mga brain cells mga kapatid

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  2. Si P ba ito...yung isa sa tatlo..

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    Replies
    1. ata.. feeling ko din

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    2. Feel ko si P talaga to.
      definitely not A, he's a nice guy and wala naman recent issue about him. walis walis din!

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  3. Ang hirap! 😥 wala man lang akong clue miski isa 😭

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  4. Pahingi naman ng mga clues baks :(

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    Replies
    1. sya yung nag bigay ng opinion about L. gets mo na baks?

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  5. Replies
    1. J of ka-F pala. Guy sya

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    2. ang kukulit! Guy nga si M! Clue: His assets. so super yaman siya

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  6. P na may a kay L

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  7. Parang si E or J ng KF..try lang. Sana tama ayokong maging cleaner. Hahaha

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  8. More clues pls ang giraffe.

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  9. si m yung feeling holy. holy sh** naman pala. lol

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    Replies
    1. Lahat naman ganun nagkakamali minsan.

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  10. si M yung B. gets na?

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    Replies
    1. clues pa more! ayoko mag-summer classes!

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    2. No, J ito! Ka-F

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  11. Lalaki si M. yung may issue na kuda ng kuda. Nawalan ng endorsement. Yun na! Pak!

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  12. yung galit sa mga b lol!

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  13. Si M na nagcomment about sa sensitive na issue. S na p na.

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  14. Sino ba ang may issue lately about endorsement? Si M kasi madaldal masyado at ma opinyon kaya madaming galit sa kanya. Ayaw na sya kunin baka nga naman walang bumili ng products. Hindi laging nasa title ang clue. ok? (di ako galit, nagpapaliwanag laang)

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  15. Kawawang M. Wala na atang natira for him.

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  16. Si M to maraming kasi syang nsagasaan sa opinyon nya Ayan tuloy dami nwala endorsements Nya.

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  17. iwan ko na yung walis sa likod ng pinto, tatakas nako ayaw ko maging cleaner. jirappy!!

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  18. Not J, not A, not P but M na nawalan ng endorsement. Big clue is ..."given his busy schedule and his assets". M(ayaman) si M. Mani lang naman sa kanya ang endorsement/talent fee kung ito ay hindi multinational company.

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  19. Tama lang naman ginawa ni M! Stand firm sir!

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    Replies
    1. yes. mas mayaman ang D natin kesa kahit kanino.

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  20. sa illustration sa taas na never-ending blah blah parang si K na daldalera and tactless. Ka F

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  21. M rin ang una kong naisip kasi tugmang tugma sa busy schedules and assets plus the controversy kaso Famous Talent kasi ginamit na description... He is more of an A or P rather than a Talent... ganun pa man, sa huli ay inilagay na "As for FT, what he does not know will not hurt him."... now, you know!... hahaha i mean now, he knows!

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  22. It's either A or J but A is more famous? The question is what product is this? And why would A have a bad behavior when he's too nice that they thought he was g?

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    Replies
    1. Hindi kasi laging nasa title ung clue. Kung avid reader ka ng FP malalaman mo to. Si M(guy) ito

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  23. I feel bad for him actually. Ang layo na sana ng narating nya tapos dahil sa isang ignoranteng comment nawalan ng respeto sa kanya ang maraming tao. (Hindi lahat. May tards pa rin na sinusuportaham sya). I actually thought ok na influence yung pagiging r nya kahit it seemed he lost his drive to b kasi naregain naman nya na ok family nya kaso he took it to the extreme naman. Tsk. Lahat ng na-accomplish nya naglaho ito nalang matatandaan sa kanya ng tao. Idk how he can redeem himself pa.

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    Replies
    1. Naku dami mo kasi hindi alam, blinded ka pa sa mundong ito. Yaan mo kapag nakilala mo na si Lord, mauunawaan mo kung bakit ganon si guy

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    2. okay lang yan, mas mayaman sya kapag namatay na sya. mas madami pa din naman sya natulungan kesa dun sa mga bumatikos sakanya.

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  24. FA is M. Wag naman sanang kalimutan yung mga magandang nagawa nya dati. We all say stupid things which regret later on. Good luck M.

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  25. Kilala ko na! Ok lang at least kakampi niya si G, di baleng galit buong mundo sa kanya, wag lang si L! I admire u sir!

    ReplyDelete
    Replies
    1. Anon 2:44 gaano ka kasigurado na kakampi nya si G? Nakilala mo na ba sya ng face to face para malaman mo un? Or based lang yan sa B na ilang beses binago for people's needs? Aral aral din ng history baks.

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  26. Salamat. Si M nga ito. Keri lang mayaman naman sya. At pwde syang magpahinga at humiga sa pera kahit walang endorsements. Marami pa ring nagttwala sa knya.

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    Replies
    1. M nga ito na lalaki, dami naman nya money eh

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  27. Who is M? Any clue guys? And if J clue din haha

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  28. M. Lalaki. YUN NAH! Marami naman siyang money eh.

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  29. Anong company kaya?

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  30. Si M eto dahil sa opinyon nya leading to lossing endorsement deals.

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  31. Ang mga baks na di nakakuha kung sino si M jumbagin muna bago magsimulang maglinis ng quadrangle.

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  32. Ah gets ko na si M, I'm still ur fan kahit binitawan ka ng marami but si L is with u always

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  33. Kasi banat ng banat ng di iniisip kasi wala siya nuon, puro yaman lang galing sa kanyang k. Buti nga, lahat kasi gusto niyang masakop kahit hindi niya linya.

    ReplyDelete
  34. Si M, tapos ang b!

    ReplyDelete

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