Must Pay Your Debt

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Companies are often on the lookout for personalities who can embody the values they espouse or can best represent their products. More often, fame and influence are part of the criteria particularly for consumer goods. Thus, celebrities who are targeted by such companies are tied to a contract that stresses values and other factors related to the endorsed product.

When Talented Celebrity (TC) was at the peak of her career, she was one of the most sought after celebrities. She had many fans, who patronized her gigs, and her commercials were well received. Thus, she had a certain privilege that resulted from a highly valued endorsement. The good thing about this endorsement is that the privilege extended to her family members and her Previous Companion (PC) benefitted as well.

Although TC had the benefit of a privilege card, ownership simply meant credit for a consumer product and expenses incurred had to be paid immediately. Incidentally, the privilege card is not issued to ordinary folks and only those who have strong reputation and connection are given such cards. For TC, having the card was not a problem, as she was able to keep up with her expenses. Even though she did not have regular gigs, she was responsible in taking care of the card.

By contrast, PC was different. When he missed his payments, his attention was called and he immediately paid. However, these days, PC is again delinquent, as he has not been settling the expenses of his privilege card. The privilege card is quite important especially when PC travels in and out of the city for his shows. Lately, his shows have become rare and his appearances are limited. Thus, people are connecting this situation with his inability to pay up. As TC and PC have long separated, TC is not expected to save PC from his alleged financial issues.

‘A good name is still to be preferred over great riches. Especially it is to be preferred to the appearance of riches, acquired with nothing down and nothing to pay for two months.’ ― Ezra Taft Benson

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