Tuesday, October 27, 2015

Putting Too Much Priority on the Budget

Image courtesy of www.occa.ca

Consumer product manufacturers are now quick to capitalize on the popularity of celebrities. Celebrities, especially those who can amass followers, are usually chosen for commercials. Sometimes, commercials can become the break for an unknown person to be propelled into stardom. Quite a number of celebrities started their careers by appearing in print or TV ads.

When celebrities have proven that their popularity can translate into sales for a particular product, expect other companies to get these celebrities. Thus, a celebrity can be endorsing a product for telecommunications, real estate, cars, food, restaurants, etc. In exchange for the hefty talent fee, an endorser must behave within the rules of the contract. For example, if Celebrity A is in an ad for product A, then he should not be seen with anything that has to do with the competing brand.

While an individual may be an effective endorser, sometimes companies may also opt for loveteams or a group of talents for their products. A concept is easier to formulate with a loveteam or a group, as the theme and storyline would usually take advantage of the image of the partnership. However, hiring a group could create complicated negotiations, as each celebrity in the said group has his/her own manager. Besides, a camp might think that their talent is worth more than the other.

For some managers, the number of endorsements of a celebrity spells success because the talent would have exposure and earn more. Thus, when a company offered the group of Celebrity Performer (CP) to join a commercial for a popular product, the first thing that CP asked was the talent fee. When CP found out, he negotiated if he could get a little more than the others in the group who would be appearing with him. Given their advertising budget, the company was hesitant in agreeing with the request of CP and thus, CP was informed that he would just be dropped. The budget could not afford the fee he requested.

Some talents, out of pride, would just drop the offer and move on. However, when CP found out that the company would rather not hire him at the rate he proposed, CP suddenly adhered to the original fee. Finally, the commercial pushed through and CP had ample exposure in the said ad. If CP were conspicuously absent in the ad, the viewers will easily notice his absence. CP could then be bombarded with queries why he was not part of the said ad, which might not be a good thing. Luckily, CP changed his mind at the right time. 

‘Life teaches you that you need to make decisions in the right time - not too early, not too late.’ -Jeb Bush

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87 comments:

  1. Cleaner na naman ako today!
    heto na heto na hawak ko na ang walis at pandakot

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  2. Madaming commercial si K na wala si D.

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  3. is this A? I hope not...

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    Replies
    1. Sa sobrang bait nya, i doubt it.

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    2. Hindi naman siguro baks...

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    3. No he's not. Its D

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  4. pambansang K

    -first commentator

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  5. Me no knows who CP. Me back row wait for clue from the expert. ;)

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  6. If si A man to, sino manager nya? Kausapin ko lang. lol

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  7. Oh em chee. Is this P? Wag naman please.

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  8. commercial ba is B?
    actor is L? haha

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  9. sinong lalake yan sa mga LTs ngayon???

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    Replies
    1. Hindi coming from a loveteam... group performers

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  10. Nakaka sad naman ito. Noooh!

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  11. CP - P Easy peasy!

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  12. Sinetch si P? Clue naman mga Ka FP.

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  13. Ay, is this P? Favorite ko pa naman siya.

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  14. haaay wala sa clue, pero sorry naman classmates ewan ba kasi pag usapang pera naiisip ko agad si x... tanong ko nga muna kay g.

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  15. Sinetch itey. Clue naman mga Ka FP

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  16. Is CP-J?? Not sure with my guess tho..

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  17. Y'know, I can't help but think that he was possibly joking when he said that--the half-meant type of joke (which means, he secretly wanted din for them to agree). Kumbaga, kung makakalusot lang.

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    1. Oo nga baka nagjojoke lang siya nun. Tapos jinoke lang din siya na hindi nlng siya isasama. Hindi ko kasi tlga maisip baket manghihingi siya ng mas mataas na TF.

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  18. Clues pa sino si P. Please

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  19. This is W. I think nag demand lang sya ng ganun siguro dahil sa panganailangan na rin.

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    1. Swak sa circumstances si W pero title is P so baka si P? Di ko maimagine though, sa anong basis naman dapat tumaas TF nya

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    2. Pero walang W sa title. This must be P. I just dont get why he'd ask for more.

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    3. Well it says in the BI na depende rin kasi sa manager or who's handling the talent. Baka yung manager ang nagaask?

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    4. It's P po. Di magdedemand ng malaki si W dahil meron na sya naunang tv ad.

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    5. It doesnt make sense na si P ito i mean why? Kung may pwedeng mag demand nang higher TF its the original si W.

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  20. base sa title CP-P

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  21. Kailangan lang siguro. di natin alam ang reason nya diba

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  22. parang di naman magagawa ni P ito kasi mayaman naman yun. di kailangan ng datung

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  23. ay si P to yun ex ni masculada. C commercial eto kasama nya yun hot J.

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  24. OH EM!! Is this P? I like him pa naman.

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  25. Baka kasi talagang naliitan siya sa tf. If this were P of K talaga, knowing kasi na malaking project yung TVC in terms of marketing and hype, maybe he was expecting na hindi bababa sa inexpect niya yung tf. Ok lang naman yun, except he negotiated for a higher tf than his companions. Now that doesn't make sense at all. Pero keri lang gusto ko pa rin siya. Iba iba lang talaga tayo ng pinaglalaban lalo na pagdating sa pera.

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  26. si P ata. kaloka.

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  27. To be fair... wala namang masama kung humingi ng mas mataas na TF. Negosyo yan eh, kung lulusot bakit hindi, di ba? Kailangan rin matutong makipag-negotiate, otherwise, pagkakaisahan ka lang din ng mga big companies... Para-para-an lang yan. Hehehe.

    Hmm... pero kung last name lang pag uusapan... pasok yung tatlo ah.

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  28. I hope it is not A. Read phrases quoted at the end of the article... "Right time"

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    1. Nope it's not A, They are "Group" of performers and base on the clues it seems like it is his first time to be in that said commercial.

      It's P! :D

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  29. sino na? wag lang mabulag sa pera. malay natin, madagdagan pa ang endorsement.

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  30. May commercial nga sila at pag nawala si P or pinalitan ng iba, isang malaking tanong yan ng sambayanan. Lol

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  31. Kah. Either P or M ng K

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  32. CP-P baka in need sya! pag wala kasi sya sa Commercial na yun marami ang magtataka talaga

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  33. any one of them naman could be CP. May initials lahat sila sa title. whoever he is, love ko parin sila

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  34. P not of a love team.

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  35. ..ok lang naman kung ang isa lang ang kasama dahil siya ang main sa group....pweo infairness may k naman si w kung siya nga dahil siya pinakasikat...pero kung iba ang magtanong????????talagang bakit????

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  36. Nako hingi hingi ng extra tf wow ha.

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  37. P, siguro may pag gagamitan siya,..sabi nga nung iba, hindi porket artista at hindi porket nakikita mo lagi sa tv eh sobrang marami ng pera para pa easy easy na lang sila...tsaka business padin yan, tinry lang naman siguro, eh hindi pumayag edi keri lang haha sa likod ng mga ngiti at hiyaw ni P ay may dinadala siya na gusto niya masolusyonan...understandable naman haha litanyaaaa charooot

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  38. CP - P TVC - M Huhu crush ko pa naman siya

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  39. KA-H Si P na maraming T.

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