If She Goes, I Go, Too

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In mainstream entertainment industry, the audience is king. Thus, networks are pressured to give in to the demands of viewers to make sure that loyalty is retained. Social media has become a main factor in gauging the feelings of the audience. With a few hundred characters or a thousand words, followers can express their reaction to their favorite shows or celebrities. Today’s netizens can sometimes be impatient and want their requests, if not demands, to be acted on by the network immediately.

If things were easily run that way, all viewers will be happy because they will be getting what they want to see on free TV. However, strategies and interests prevail in the running of any show. On one hand, certain celebrities are seen on TV more often because the management has plans for them even if such celebrities still have to win the favor of the viewers. On the other hand, some celebrities, even if they have strong social media following, are not seen as often because of management decision. For instance, celebrities might be difficult to work with, have attitude problems, or have difficulty blending with the group. Expect such celebrity to have less exposure.  

Other than audience and celebrity factors, sponsorship and endorsements can come into play. If a celebrity is a favorite endorser of a sponsor of the show, then that celebrity will definitely have his/her time on screen. Without ads, a show might simply fold up regardless of the talent or star power of the cast. In other words, maintaining top ratings is complicated.

Nonetheless, the most significant factor to consider is the performance of shows that share the same time slot. If a rival show suddenly introduces an innovation and ratings surge out of nowhere, expect the other shows to change their strategy to make sure the present viewers are retained and new ones are gained.

When a station risked changing the usual format of shows for a particular time slot, many viewers were surprised that the other station (OS) suddenly changed its time-tested format. Instead of seeing the most anticipated performances of their idols, fans were treated to skits and games. Thus, the change was met with varied reactions. First, the change was abrupt, and was thus perceived as a reactionary move to counteract the rival network’s new show. Second, fans were not happy to see their idols acting, which is something that they have been doing for days. Third, some segments seemed off.

The feedback was not what the network had expected. Most were negative and demanded the removal of the segments that were introduced. Further, when the new segments will be removed, Fiery Host (FH) will be taken out as well. Allegedly, netizens found the style of FH annoying, as she puts the guests on the spot. Of course, fans are not too keen on seeing their idols placed in potentially embarrassing situations on live TV.

FH got wind of the possibility that she might be removed, she sought comfort with a Major Celebrity (MC). MC was sympathetic to the concern of FH and promised to do what she could to help FH secure her spot in the show. MC approached the production and hinted that she will leave the show if FH is removed. The statement was simple, yet crucial, because MC has a huge following and her leaving will certainly stir up intrigue. So, will MC stand in the way of improving the show, or will the network do what it intends to and say “bye” to MC? Thus, viewers can stay put and pass around the popcorn.   

'When we begin to see our differences as opportunities rather than threats, then we can work together.' ― Bidemi Mark-Mordi

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