Goodbye, You’re Not Making Any Connection

Image courtesy of www.randalldsmith.com

Various factors contribute to the success of any show. First, the concept of a show has to cater to the local audience. As Filipinos are sometimes unpredictable, an original concept might not work as much as a local adaptation of a foreign franchise would. Thus, some stations prefer to pay for the license instead of developing their original show.

Second, the choice of hosts is crucial for the success of any program. Regardless of the individual achievements of hosts, their chemistry with each other is crucial in attracting viewers and retaining the energy of a show that is geared towards entertainment. Thus, whenever a show gets a second season, the original hosts are retained, as they are the ones who have contributed much to the success.

A third factor is the rating. Regardless of the survey company, ratings matter for attracting advertisers, as ads are the lifeblood for any program. When a program has high ratings, there is a higher chance for advertisers to flood the time slot. However, the reverse is also possible, in which a show might have several ads, but ratings are low.

Nonetheless, any talent would be elated if he/she were suddenly given the chance to join a show that has a good concept, excellent hosts, and high ratings. When Creative Talent (CT) was informed that she would be joining a particular show that had all the above three factors, she was very excited. She would be given a chance to work with the best-seasoned talents in the industry. Having lingered in her own hosting chores, the opportunity given to her is a huge chance to increase her followers and gain experience. Although CT is respected in her field, the exposure would open her up to a wider and more popular audience.

However, when CT was revealed part of the program, many raised their eyebrows and doubted the decision of management to include her. The cynical attitude did not deter CT from pursuing her new job. She tried to be in her best element and did what was required to make a connection with the audience. After a few weeks, some higher ups were unhappy with her performance. Allegedly, CT’s presence was hardly felt, as there was no spark in her connecting with the audience despite her being passionate. Thus, rumors are rife that CT might soon be removed as host. Any loyal watcher of the show would realize that if CT were indeed removed, her absence would not really affect the show, much like the non-impact of her presence.

You don't know what people are looking for. What you know is what you feel like might be missing. It's up to the people to agree with you or disagree with you, and you'll know in their reaction. - Pharrell Williams

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