Wednesday, June 24, 2015

Viva Refutes Cherie Gil’s Claim over ‘Second-Rate, Trying Hard Copycat’ Line

Cherie Gil and, right, Atty. Heather Annang of Viva Communications and Emmanuel 'Maning' Borlaza, director of the 1985 movie 'Bituing Walang Ningning'.
Image courtesy of www.interaksyon.com


So who’s the second-rate, trying hard copycat?

According to actress Cherie Gil, it is both Viva Films and Resorts World Manila, the producers of “Bituing Walang Ningning: The Musical”, the stage adaptation of the famous film where the actress played the iconic role of Lavinia Arguelles.

Gil claimed that it was she who had originally come up with Lavinia’s classic put-down, “You’re nothing but a second-rate, trying hard copycat!” — one of the most memorable lines of dialogue in Philippine cinema.

Arguing that it is her intellectual property, the actress, through her lawyer, Lorna Kapunan, has sent the ongoing musical’s producers with a Cease and Desist Letter to stop its use in the show.

Viva Communications, Inc., however, begs to disagree. The company, through its counsel Heather Annang, spoke to InterAksyon and other media Tuesday and enumerated four reasons why there is no basis for Cherie’s copyright claim on that particular line.

“First of all, Viva owns the rights to the film and the story written by Nerissa Cabral. The company hired screenwriter Orlando Nadres to write the script, director Emmanuel Borlaza to direct the film and Sharon Cuneta, Cherie Gil and other actors and actresses to perform in the film. All the work done by these people in the film belongs to Viva including that line of Cherie,” Annang noted.

“Second, under the law, for anyone to be a co-author of a literary work, there has to be a manifest intent between the parties to create the work. In this case, the line was, at most, an ad-lib so there is no intent between the scriptwriter or the alleged author to do it together. So in this case, she cannot be a co-author.”

“Third, according to Direk Maning, he was the one who thought of the line. Since he is also a scriptwriter, Boss Vic del Rosario of Viva gave him a free hand to rehash and revise the script, so even before the shooting began, Direk Maning already revised the script and added that particular line.

“Finally, a copyright exists only for 25 years. For audiovisual works like this film, the reckoning point is the date of publish or print. The movie was released in 1985 so that’s already 30 years ago today so the copyright no longer exists. That’s the position of Viva.”

Annang said she has no idea what Gil intends to accomplish with her Cease and Desist Letter but said the actress may want to be recognized as a co-author of her contributed line in the film and, now, the musical.

Viva, however, has no intention of removing the line from the musical that opened last June 17 and will continue to run every Thursday to Sunday until July 18 at the Newport Performing Arts Theater in Resorts World Manila.

The “second-rate, trying hard copycat” line is considered a highlight and selling point of the lavish production, which has so far received mixed reviews.

For his part, the 80-year-old Borlaza said he still clearly remembers that it was him who came up with that famous line and not Cherie. The retired filmmaker said Boss Vic had been impressed with his work on “Dapat Ka Bang Mahalin” the year before that the latter wanted him to rehash “Bituing Walang Ningning” and add what he called some “crispy dialogues”.

Around the second week of the film’s shoot, however, Direk Maning suffered a heart attack and had to be rushed to the hospital. To avoid further delays, Borlaza withdrew from the project and recommended the late Leroy Salvador to finish the film although it was still credited to him when it was shown in theaters.

Salvador worked with Borlaza’s rehashed script including his notes, rewrites and, yes, that famous line.

“Pag hindi makinilyado yun, handwritten but it was there. Kilala naman ako sa mga dialogues ng mga pelikula ko. Until last year, Boss Vic continues to ask me to rewrite scripts directed by other people,” Borlaza added.

Borlaza said he was surprised with Gil’s legal action and if given the chance would like to talk to her about it.

“Tatanungin ko siya, ano ito? Sabihin nating pareho tayo ng paniniwala na ikaw ang nag-contribute nun at ako naman ang gumawa nung linyang yun, eh ilang beses nang ginamit sa mga commercial at propaganda yan, hindi naman ako naningil,” he pointed out.

In a text message to Interaksyon, Atty. Lorna Kapunan released this statement on behalf of Cherie Gil:

“It is best that the parties sit down to thresh out their respective claims in order to arrive at an equitable settlement.”

48 comments:

  1. Gusto kumita ni Gil at mahagingan ng camera ni Kapunan wala na kasi siyang issue. Promo din pag may time

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    1. Promo ng law firm... Wala ng pake si Cherie diyan

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  2. Im just happy na buhay pa si Maning Borling.

    He is a good director.

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  3. My gad cherie gil you just delivered that line k fine thank god magaling ka umarte. But u were not the author or scriptwriter whatever u col dat ! Ano hinahabol m? Everything that was made bfore, definitely tapos at PAID NA !

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    1. Sa kanya ang line na yon...sya ang nagisip at nag imbento basa basa ng facts pag may time

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    2. Sya po ang author ng famous line nya... adlib nya yon na sumikat..heller??!! basa basa ng facts

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  4. Someone's trying to do a Taylor swift on viva!

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    1. hahaha good call on TayTay.. sugapa din sa pera yang si Taylor swift kaya nga trinademark nya ung mga famous lyrics nya and pinull out sa lahat ng streaming sites ang mga kanta nya.

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    2. @12:36 kung ano man ayaw ishare ni Taylor Swift sa kanya talaga. She writes her songs and music. But obviously di naman kay Cherie Gil yung line na yun so it doesn't make sense that she claims it's hers.

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    3. @3:16 Wow sugapa ha?! Ikaw na rin nagsabi "famous lyrics nya"so it's her work that she's being selfish about. Edi kung di ka sugapa sa pera wag ka na magpabayad sa boss mo ng sweldo for the work you do para ikaw na!

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    4. difference is, taylor wrote those words. cherie gil...well...

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    5. anon 3:16 clearly you know very little about intellectual property rights

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  5. wala ng pera ang lola nyo kaya nya inaangkin pra bayaran nyo dw sya! kaloka!

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  6. whats with copy cat? Bkt nila pngaagawan? I think viva owns the movie itself even though cherrie portrayed it , still was just paid to do the movie. And thats it. Nothing to look back to. Unless co owner sya ng viva..

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    1. Making noise lang for the musical! #matumal #lugi #promopromodin #plug

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    2. 1:28 hindi naman sya lugi. I was planning to watch it last weekend kaya lang wala na ko ticket na makuha.

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  7. Yes, I totally don't get this. Why are Cherie and Sharon so eager to put the musical down? Diba dapat overwhelmed sila that they are considered icons because of that movie?

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    1. baka kasi may magsabing mas magaling ang pagkakaarte ng mga nasa musical? ego lang.

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    2. c cherie lng

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  8. A copyright is only valid for 25 years. Don't sit down and settle with CGil and Kapunana, they don't have rights. It is just the love of money kaching kaching ???

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  9. Papansin lang si Cherie Gil. Viva films owns it.

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  10. so in short...pera-pera lang talaga!

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  11. At pinatulan ni Kapunan ang hanash na ito ni Cherrie??? Kunsabagay media mileage din ito.

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  12. Nega ako bayaran niyo ako mananahimik ako lang ang peg. Hahaha

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  13. Naka trabHo ko si maning borling ( as he ia fondly called by staff)

    Mabait talaga sya.

    Tama sabi nya, matgal nang ginagamet ang dialogue sa commercial pero hindi sya naniningil.

    Unlike nun iba mukhang pera.

    Si maning does it for artsake talaga

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  14. Herhheheheh nkkaloka ka! Cguro point nya kung d sy magaling d un tatatak E d lhat n pala i claim nila pg my sumikAt n line tlg itong s cherie gil bubuhusan ko ng tubig. Gusto lng nya lng manood Bgyan ng ticket yan! #aypoorna

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  15. Sa U.S. yung nagsasabi ng "Let's get ready to rumble" na si Michael Buffer was able to registered it as his trademark. If you use it, pati the way he say it, you should pay royalty fee. Cherrie Gil made that line famous, and the way she says it is very unique. Unless she registered it as her trademark before Viva, then it is hers.

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  16. it all started when she spoke to nega. remember nega was asking for original scripts of her movies, tapos may ek ek convo pa sila ni cherie .. nahawaan lang to or birds of the same feather flock together mga matapobre at super taas ng tingin sa sarili

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    1. Or it's possible they (or just Cherie) were already planning this and they just needed the script as proof of their claim.

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    2. korek! kaso, may laban sila kase this is a musicale based on the movie, di ba? however, talo na kase paso na ayon sa copyright law.

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  17. I dont understand bakit nagkakaganyan si sharon at cherie. Bat ang damot nila and unsupportive all of a sudden?? Hindi naman sila nagreact ng ganyan nung nagremake ang bituing walang ningning as a teleserye a few years ago??

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    1. @6:18 mga la ocean deep na kasi kaya ganyan para nga naman mapag-usapan sila kahit nega ang dating. Speaking of nega eh di ba nga tutol din siya nun sa remake ng dear heart for Sarah G noon. Kala mo own niya iyong movie. Masyadong selfish lang. Nega to the max.

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  18. Anon 3:05 baka u meant it ISN'T hers...

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  19. Nako obvious na nega was only asking for original scripts of their movie para magamit as "evidence" that the line wasn't in the original script. Drama pang reminiscing. Shame.

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  20. Kung gusto Nya parang angkinin yung lines eh di sana nag invest sya for trademark rights nun parang patent Lang. Unless steered is something that proves you own that line, it will always be the producer's or filmmaker.

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  21. Nakkabuwisit! Pangit nga ng play....

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  22. Nakakaloka ka CGil. Imbis na maganda ang iiwang memory since gurangchi na, umaarte ka ng ganyan! hahaha

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  23. Ang laki ng problema mo

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  24. Mas may karapatan pa ata si ate guy sa "My brother is not a pig!" LOL

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  25. I wonder bakit walang ganitong issue nung ginawang teleserye ng abs noon, sinabi din naman ni angelika yung line na yan.

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    1. Malamang kasi gimik lang yan para mas umingay yung musical.

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  26. someone forgot that cris villongco happens to be a granddaughter of armida siguion reyna, asawa lang naman niya yung siguion reyna sa law firm.

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  27. 2:06 sorry, 'di ko ma-gets ibig mong sabihin dito...

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  28. parang walang masyadong magawa si cherie gil...

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  29. nagpapapansin. pansin pansin pansin. o ayan, masaya ka na?

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