Is It Not the End?

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Everyone knows that the entertainment industry aka showbiz is big business – and the drive for profit by the people behind it is as intense as if there’s no tomorrow. Those in the know remark that never has local showbiz been as insanely profitable as it is today since the last two (2) decades. Stars enjoy fantastic talent fees, numerous sponsorships for almost all their needs ( from head to toe) courtesy of various consumer companies, the wonders of technology for global reach, and the support of loyal fans who lionize them.

Expectedly, industry bigwigs are quite astute in handling their celebrity talents, taking pains to invest in them.  Stars have become commodities that need to be developed to its full potential and promoted for marketability and of course… profit.

On the other hand, stars make every effort to up their value by being relevant and interestingly pleasant. On top of that, they have to nurture their fans for their love and loyalty make the difference. All of those must be in place, or stars face the painful consequence of being placed in the freezer, so to speak.  Such is the fate of young Seasonal Actress SA.

For quite a time, SA was the toast of her network – young, hot and pretty – the network capitalized on it, and thus prepared SA for big projects that mostly paired her off with Hot Actor HA. Their team-up proved to be a success and soon, projects came one after another.

However, after several hits, the success of their team-up failed to gain momentum. But her Network Bosses NB were kind enough to give her more chances, even paired her with a Big Star BS abroad. Unfortunately, even that project was a major flop. Still after that, she was given a follow-up project with HA, which again proved to be a dud, not even able to recover production cost. Before SA knew it, she felt her stars really dimming with less projects landing on her lap.

The latest buzz had it that NB decided that SA be put on hold – meaning, apart from television guestings and other minor stuff, she would not be given big ones like soaps and movies for the meantime. NB further remarked that the network has to prioritize and concentrate on their younger stars who are way more promising with big fan base.

People close to her advise SA that she better make her moves while she’s still considerably young. The competition is getting scarier by the day. Surely no star would want to be called the scariest word they dread to hear –  that of a has-been.  

“ When it is dark enough, you can see the stars.” ~ Ralph Waldo Emerson

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