Beauty Queens Show Off Their Filipina Curves in JAG Jeans

The JAG Boutique in Glorietta 2

 Voting station inside the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidate at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidate at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidate checking out the JAG All Access Facebook page at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidates at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidates (nos. 1-20) at the JAG Boutique in Glorietta 2

Shoppers and mall spectators recently had a surprise treat when 40 statuesque and totally stunning candidates of Binibining Pilipinas 2014 flocked to the Glorietta Mall for a refreshing afternoon of fun and shopping for sexy jeans.

The mall event was a treat from JAG Jeans, which has been supporting Bb. Pilipinas for two years and now serves as a gold sponsor of the pageant. Wearing fashion staple white tees with Bb. Pilipinas logo paired with sexy skinny JAG jeans, the candidates eagerly scoured the JAG boutique in Glorietta 2 for the perfect pieces to flaunt their curves.

After the shopping spree, an impromptu Q&A portion happened inside the flagship store as the girls gamely answered questions thrown at them by the media. Pageant contestants turned the store into a mini fashion show ramp by showing off their curves in their newly scored jeans paired with tops. Most of them revealed that they have been looking forward to the event and have been listing their JAG must-haves in advance.

Not only did JAG provide an enjoyable experience for the binibinis, it also highlighted the enviable Filipina bods. Looking at how the jeans fit their figures, everyone could tell that JAG is really made for the Filipina curves, which deserve international acclamation. With shopped items in hand, they exited the store, waved for the cameras and chorused, “Thank you, JAG!”

The candidates also invited their fans to vote them for the She’s So JAG Award 2014, an online contest on JAG Jeans Facebook page. Fans have a big influence in determining the She’s So JAG Award 2014 winner through the online voting process which counts as 50% of the score. The other 50% of the score will be based on Jag Creative Team judging results. Judging will be determined on the basis of who best exemplifies the JAG image selected from the Top 10 candidates with the most 'likes'. The She’s So JAG Award 2014 winner will receive Php50,000 plus a year supply of JAG merchandise. While one lucky fan will receive two VIP tickets to the Bb. Pilipinas Coronation Night plus an iPhone 5.

The She’s So JAG Award 2014 is just a teaser of things to come for JAG, the denim brand befitting crowned beauties.

To start voting or keep updated of the latest news and updates from Bb. Pilipinas 2014, go to http://www.facebook.com/jagjeans. Deadline for voting is on March 28, 2014.