Image courtesy of www.rappler.com
Source: www.rappler.com
The "Olivia, will you marry me?" billboards are part of a marketing campaign for Pioneer Woodlands condominium in Mandaluyong.
A new billboard appeared on EDSA that says, "Olivia Said Yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City."
On the week of Valentine's, mysterious pink billboards with the words "Olivia, will you marry me?" popped out accross main thoroughfares in the metro. Also written on the billboards were the numbers "21414," that many assumed to be Valentine's or the proposal date.
It turns out, "21414" refers to the weekly price of a unit in the said condominium. "For as low as P2,141.4/week," said the new billboards that recently popped out.
For the past week, the billboards have created a buzz among curious citizens, with many taking to social media to share theories behind the mystery.
Many believed the billboards were part of a real proposal. Actor John Prats, they said, was the romantic behind it, given that the actor's girlfriend, actress Isabel Oli, is named Olivia Daytia in real life. Adding to this, the two revealed in recent interviews that they are ready to settle down.
Others, however, were right to believe that the wide campaign could have been the work only of a major company.
There were some who believed the billboards were part of a marketing campaign for television showScandal, which has as main character someone named Olivia. Others speculated the campaign was for a feminine wash product.
Did you guess right?
Very good marketing strategy!
ReplyDeleteDaming affected diteyyyyy!
Deletegaling din ng pioneer woodlands mag advertise, chos! akala ng lahat sina john at isabel oli.
ReplyDeleteenebeyen hahaha na curious ako dito haha kala ko si isabel oli :)
ReplyDeleteobvious nman na marketing strategy!
ReplyDeleteGaling ng marketing strategy nila. Kaso nakaka disappoint kala ko may nagpropose na talaga ng ganun. Ang sweet na e! Haha
ReplyDeleteOne of the best marketing strategies i've seen so far
ReplyDeletetruela!!! na-amazed din ako haha
DeleteNot good...after knowing the truth, the frustration destroyed the interest...in short it did not sustain the interest.
ReplyDeleteLet's see if the buzz will translate into cash. :)
ReplyDeletenice! na-libre sa pagppromote ni fp oh.
ReplyDeleteGenius!
ReplyDeleteBrilliant idea
ReplyDeleteI thought the MMDA was against billboards, why are they allowing commercial advertisements on their waiting areas?
ReplyDeleteBest marketing strategy ever! Andaming naintriga. Good job :)
ReplyDeleteBravo! Kahit sa news umabot free publicity din yun huh!!
ReplyDeleteHonestly it's too hard sell... masyadong malayo yung segue of a marriage proposal to a condominium.
ReplyDeleteTrying too hard na marketing strategy eto!
Pero catchy yung marketing strategy... Ang importante kasi dyan ma-notice ng tao.
Delete