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Tuesday, April 16, 2013

Behind a Not-so-Genuine Image

Image courtesy of www.123rf.com

When celebrities endorse products, other than keeping up to the contract, the highest demand is for the celebrity to be a patron of the product, especially when he/she is in public.

Nowadays, celebrities are technologically adept. As such, part of their packaging is defined by how they conduct themselves in public and virtually in various forms of media. For example, some of them have gained fame and/or notoriety over twitter, instagram, or facebook. Their presence and behavior in these media undeniably help ignite and fuel public interest in them, particularly on what they post on a regular basis.

Celebrity Endorser (CE) is no different as she is very active in interacting with people in both traditional and virtual media. However, unlike most of her colleagues, CE is articulate, credible and sincere - the very requirements to be an effective product endorser.

At present, CE is an endorser of an electronic brand, in particular a gadget which is as famous as its next competitor, but not yet as popular among the hip generation. CE was actively promoting the brand in social media and declaring her pride in being chosen to be part of it and its campaign. Imagine the surprise and dismay of some of her followers when they saw CE using the competitor’s mini product while she was in a high-end mall.

Smart as she is, surely CE knows that acceptable endorser's demeanor in public is the gauge and/or barometer by which she or anyone like her would be judged. Such is critical to her image and the product/s that she endorses. Anyone in advertising will tell that amongst all prerequisites, a star's credibility is what makes the cut.

Lucky for CE, no one has yet snapped a photo of her tinkering with the competitor's item and posted it online. Otherwise, that would be her biggest gaffe.

"My honor is my loyalty." ~ Heinrich Himmler

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108 comments:

  1. Isa sa mga IT girls!

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    Replies
    1. Wrong! Isa itong host sa tv morning show. Recently launched as endorser of a gadget. Eh feel nya pala yung kay esteban trabaho eh bakit nya tinanggap yung kay psy? #KalokaGurl

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    2. Mali te! Si super to! Morning host.

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    3. Yung may love affair sa tablet.

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  2. Model G gf of model B.

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  3. Racket Brand yung last name niya? :) Diba nga nung wala pang INSTAGRAM sa phone na ineendorse niya, panay INSTAGRAM niya ng Ads para dun sa ineendorse niya! LOL! -IAMRP

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    1. There is no native version for that app on that platform but you can sideload it via another platform. Pero yeah, I doubt endorser did this. Haha!

      - *****b***y addict :p

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    2. Racket Brand---yeah pang Tennis or Badminton...hehehehe

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    3. Her biggest gaffe talaga. tsk

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    4. I don't see her as "articulate, credible and sincere" as what FP said. Baka iba.

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    5. GF ng apo ni D.

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  4. da hu? wa me clue, enge clue yung madaling hulaan!!!!!!!

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  5. Ok lang naman siguro yun. Malay mu 2 fone nya.. Choice nya un..

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    Replies
    1. Eh kaso nga endorser siya. Part ng contract is dapat gamit nya mismo yung product and not the competitor's. Kung hindi suya endorser eh wapakels ba kung anong choice ng phone nya.

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  6. nope. this is the morena endorser of this new gadget from S. initials on the title

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  7. Si big mouth ba itey?

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  8. G yung initial nya, either 1st name or last name yan. sino ba ang celebrity na may initial na G ang nag i-indorse ng gadget? hhmmmm.....

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  9. Si morning host ba ito na may bf na nagb-B?

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    Replies
    1. Galing mo.. Salamat

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    2. Korek te! Host itey, B. initials. B bf niya. Yun na!

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    3. witits. ang jowa nitey eh dalwang letra lang. nagbabasketball

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  10. ang laging me pic sa sans make up at ang itim na berry!

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  11. Love her still! Boo-boo Galore lang talaga ito!

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  12. Akin na lang yung gadget kung ayaw mo sis!

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  13. B, friend ni T, sure na!

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  14. si B ba ito na dating jowa ni D

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    Replies
    1. si B na dating jowa ni L na jowa ngayon ni J

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    2. korek 12:36! sya na nga! magka namesung si kuya at si jowa!

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  15. morenang host ba ito na may love affair daw sa kanyang tablet

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  16. it's B, host of a M show

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  17. Ayy! Parang nakita ko to sa IG. Ang nag-iisang D!

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  18. oh no, totoo? nku naman.. sadness ito para sa .0.. tsk..

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  19. dyowa ng B na laglag na sa isang liga! un na!

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  20. si G of the jungle... kelan lang nmn nagka-IG app yun ineendorse nyang phone. san napunta ang ethics as product endorser!!!

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    Replies
    1. Out ka na sa dean's list teh

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    2. #EpicFail ka te although I might add, irrelevant na yang mga It Girls&Gays na yan, di bumenta ang BB. Mag aral ng mga chica para makabalik sa deans list next sem

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    3. Ay mali pala hula ko hahaha!!! si morenang bi**hesa pala ito, na nung nakita nmin sa rockwell sinimangutan yung friend ko gusto magpapicture... Thanks sa 2 nagcomment sa post ko!!!

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  21. B.... Umaga host?

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  22. ah alam ko na si morenang girl na may jowang B

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  23. TV host friend ni T na mahilig mag DM sa mga nega tweets sa kanya..

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  24. B? As in bagong gising?

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  25. yung host na ex ni D, tapos jowa ngayon ng pl***r.

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  26. this B. ineendorse nia is S na otso.

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  27. Kakalola ka B. Maaga ako gigising

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  28. Ganyan naman sila eh. Diba nga some of the I* Girls endorsers ng itimB, pero obvious sa instaposts nila that they're using i.

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  29. Si super ba ito??? Balita ko nga I gamit nya samantalang S endorser sya ha,nakita sa mall I gamit..kaloka ha.

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  30. Si B na gf ng isang B. Recently she was launched as the brand ambassador of S! Panay nga ang tweet niya about the gadget after she was launched!

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  31. B, she's the endorser of S... So, she was seen using a Mini huh? Whatever happened to loyalty and integrity, B?

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  32. Sana 8 nlng ginamit nya. Mas maganda pa sa mini. Cheap cheap ng mini e.

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    Replies
    1. ano po ba ung mini? shunga lang sa gadgets kc...(:

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    2. Mini ng isang mansanas na kinagatan teh

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    3. thanx anon 9:27,,,(:

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  33. oh, so this is B the Show Host..

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  34. B! in fairness dami niyang print ads ngayon!!!

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  35. malakas ang raket nitong si B... Di ba may A version naman ang ineendorse niya?

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  36. B is not that st*pid to go to a mall and display the gadget from a competitor of the brand she's endorsing! Insecure lang ang mga fans ng ibang celebrity sa kanya because B is being groom by A as the next QUEEN OF TALK! And sa dami ng mga endorsements niya she will soon be the QUEEN OF ENDORSEMENTS! IMO, siya ang dapat na Social Media Queen ng Pinas at hindi si A. Sa lahat ng celebrities, siya lang ang pinaka may sense mag tweet at may social relevance pa

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    Replies
    1. fantard alert! lol

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    2. hala, para mo na ring sinabing st*pid sya kasi talaga namang nagyari at may nakakita! lol.

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    3. para ngang sya na to e haha! or baka ang frend nya na si leng-doo

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    4. O B, napadaan ka? :)

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  37. Si B ba ito na ang bf is Mr. I? Did she really pull an "O**ah"? O did the same. She mistakenly tweeted her love for Msoft Surface on her I. -JEPB

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  38. Nako ganyan naman ang mga celebs! Yung mga endorsers nung gawang pinoy na cellphone i doubt kung ginagamit nga nila yung gadgets na yun in real life!

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  39. busted si b. niluluko lang ang tao.

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  40. are you really sure that it's the mini product? since the bi is telling that the product is not yet as popular among the hip generation, then they might have mistaken it with the competitor since the two look almost alike when i checked it on the internet. just saying...

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  41. She's a brand ambassador of the fruity smartphone's rival but she's not endorsing its entire range of products - she's the brand ambassador of its the digital appliances, the inverter refs in particular. So I don't see the conflict.

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    Replies
    1. Correct!! People are just so fickle minded and ignorant about certain things little as that, that they dont think of certain "lines" that a brand has. They assume right away and judge a person/endorser. Do you even know what is stated on her contract before you began to say things such as shes a fake on her endorsement? Think first.

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    2. You're wrong. She is, according to her IG post, the "proud" endorser of the particular new 8 tablet of fruity's rival, but she was seen at the mall using the fruity's pad mini.

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  42. nasa byutipul morning. =)

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  43. B isa sa mga host ng pinakasikat na B.

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    Replies
    1. naiba dating ng comment ko dahil sa edit ni FP..haha! pwede kaya ung house? hehehe..

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  44. Ay! Bakit ganon? Pero irrisistable talaga ang A

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  45. Yep, the host. Even this morning while reporting she was using a different phone.

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  46. I don't like B Feel nya sikat cya. Hindi naman. 

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  47. recently lang naman yata sya naging endorser nung product na un malay natin b4 sya kinuhang endorser eh meron n sya i diba alangan namang itapon nya un. saka medyo malaki ung t** compare sa i me ha hindi advisable gamitin ung t** sa labas. 

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  48. Si B ba o si Jungle na jowa ng apo ni i?

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  49. Tablet or phone ba ineendorse nya? Know the difference.

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  50. Si B na may maitim na tuhod na feeling maganda, soshal and "knowledgeable".


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  51. Wala daw kasing FACETIME yung iniiendorse nia.

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  52. Endorser din sya ng isang lotion ng isang beauty company.na A.

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  53. B has no IG app and Mansanas has but please take note hindi sila competitors. mansanas versus S -milky way. so from this, hulaan nyo sino si morenang endorser na may love affair daw sa kanyang tablet but she's using a mini haha:)

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  54. Sa mga di pa nakagets, si morena girl ito na pumasok sa balur at naka fling diumano si Super I. Kuha nyo? Kapi Kat

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    Replies
    1. haha! korak naka fling si morenong banana splitter at nagselos tuloy ang jusawa ni bi-know

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  55. The product she is endorsing and the mini version of the competitor look very similar. Even down to the color. Baka naman nagkamali lang yung nakakita. I don't think B is that careless especially with such a big endorsement.

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  56. ay, si B eto..sure na!

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  57. Title pa lng alam na!

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  58. G ambassador ng isang bran na B na walang instagram capabilities :)

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    Replies
    1. Maling mali. Tanggap naman ng BB na palagamit si G ng I haha

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  59. Ex ng isang gwapong direktor na na-link sa ex ni J at ex ni P.

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  60. Si B ba itechiwa na jowaers ng isang basketbolista?

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  61. B. alam na pak! Sha din ba si dakma queen ng balaysung ni kuya?

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  62. si B ito na border dati.... :-)

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  63. Thanks for the clues (initials).

    I don't like her. Siya iyong pangit ang katawan kahit payat naman at saka siya iyong pangit ang balat. Di ba uso o tumatalab ang lotion at gluthathione sa kanya? At saka what's with her shoulders ba kahit anong ganda ng damit parang ewan lang pag sinuot na niya? LOL

    Sayang ang endorsements niya, di siya sulit. Magaling kasi maglako ang manager niya - si kalbong bakla na super lakas sa isang station na trying hard sumali sa news and public affairs.

    Solo na niya ang mga endorsements since iyong ka-classmate niya (ka-peg) niyang hosts din eh nagober da bakod na sa isang channel simula ng asawahin si liver lover boy. Buti naman, mas I don't like her iyon. LOL

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