It Pays to Keep Your Cool

Image courtesy of www.www.stephmade.com

Every election campaign season is a test of patience and endurance both for the candidates and the electorate as well. The candidates to survive the agonizing rigors of the campaign trail, and the electorate to endure the kind of candidates' profiles thrown at them – those that they see and hear on television, radio, and in social media every minute of their waking hours.

Candidates make sure no stones are unturned to be able to get that much-coveted seat. All that dancing, singing, “smiling like idiots” (to quote from Sen. Miriam Santiago) are clear manifestations as to the extent these candidates will go through for those very precious votes. Needless to say, the bottomless cash that keep changing hands from the top one up there to the lowliest kid on the street.
If only for these, elections are definitely more fun (and more funds) in the Philippines.

If you have insufficient cash and connections, it will be very hard to keep up with the game. That is why candidates take years to prepare and strategize. Strategizing will not only need money, but tons of patience as well. Veterans or newbies alike, candidates need a lot of exposure in all areas of media – print, radio, tv, social networks. Constant and relevant media exposure is battle half-won.

At a taping for a new network program for election candidates, a Political Reelectionist couldn’t hide his disgust and impatience after having been made to wait for his turn to be interviewed on the program. He was complaining about the long wait and wanted to be put on cue right away. Program staff had already explained to him that such couldn’t be accommodated since it was on a “first come-first served “ basis. But PR wouldn’t hear of it and without any warning, he walked out of the show -- still ranting non-stop.

All candidates go through a lot of sacrifices. Yet this early, PR wants to feel special. Wonder why he had to behave that way. Hasn't his years of battle to win a struggle not taught him that patience is indeed a virtue?

"I grew up with six brothers. That's how I learned to dance - waiting for the bathroom.” ~ Bob Hope

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