We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.
It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.
Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.
Thank you for your time.
Sincerely Yours,
Lyn Agustin
Vice President, BAYO
ah akala yung kay claudine b ang ilalabas...
ReplyDeleteCharooootttt!!!... Kunyaring palusot!... Sana inuna nila yung phase2&3!!.. Kung tlga pinag isipan nila yan... Style nyo bulok BAYO!
ReplyDeleteBaka damit mo bulok bwahahaha!!!
DeleteHi KC haha
Deletewa pakels.. next!
ReplyDeleteIsn't Bayo's first phase version just a reflection of what is considered "social" and/or "cool" in the Philippines? That is to be part foreigner and part Filipino? To speak fluently in some other language than Tagalog? I recently met 2 boys that was born, live and study in the Philippines and yet they do not speak or read Tagalog. I was amazed. How could you not know your own language, ahhhh because the parents thought is was so "social" not to. I am stunned, and sad to know that one refuses or is embarrassed to be heard speaking the language of his/her country.
ReplyDeleteYou could have just use the word classy or sosyal instead. The word "social" is very different from "sosyal."
DeleteFor someone who is based overseas, i agree that we Filipinos should be good first in our native language then english next
DeleteMas sosyal kapag matatas ka na sa tagalog, matatas ka pa sa english
Umiinit nga ulo ko kapag me mga pinoy dito sa tate na lumaki sa pinas, tas pag nakakausap nila kapwa pinoy, english mg english, wala naman american twang obviously
There's nothing wrong with parents teaching their kid english. I think its not for the pasosyal purpose. I think maaaply sya when a kid grows up tapos he/she applies for a job overseas or pag magoopen sya ng business, wala na syang problema about the language and about dealing with international partners.
DeleteFoundation ang tawag dun hindi pagiging pasosyal
Deletesocial o sosyal? you got it all mixed up, man. mag tagalog ka na lang kase.
DeleteIm sorry bayo hinde ninyo parin pinag isipan mabuti yung tagline niyo for your product/company. It catches to many people nga but in a negative way naman. Dapat you had a consultation first before niyo lumabas. Major fail.
ReplyDeleteReally? Ang galing mo naman!
Deleteso dapat sayo sila nag consult?
DeleteReally? Bakit sa akin hindi naman negative ang dating? Siguro sa mga overly sensitive na kagay mo.
DeleteLame excuse. Truth is, their ad copy sucked. They should just scrap this campaign, get some heads rolling and start anew.
ReplyDeleteNajijinggit ka lang kasi ang gaganda ng model!
DeleteApologies accepted but in hindsight maybe the company should have started with their supposedly SECOND PHASE. As we all know, Filipinos are patriotic people. We love our heritage, our culture, our country. So this maybe an eye-opener for other companies that are thinking of favoring international theme instead of our own. Let's be proud to be Pinoys! Love our own :)
ReplyDeleteagree!
DeleteAng OA mo!
DeleteAno naman ang OA dun? Makapag-comment lang! May point naman talaga ung message njng tao.
DeleteI don't see anything racist about the ad of Bayo. Ang hirap naman kasi sa ibang tao puro negative lang nakikita. Puro puna sa kapwa. Kung pupuna kayo sa ibang tao siguraduhin nyong hindi kayo guilty of the same crime...
ReplyDeleteOnga e. Other people reeks of negativity. Baka sobrang miserable ng buhay nila, tanging magagawa lang e magpuna ng mga bagay kesa sa magfocus sa mga sarili nilang problema. 50% negative 50% chismoso/chismosa
Deleteoo nga, hindi naman offensive ewan kung bakit oa ang mga reaction ng mga tao!
Deletei guess one thing that made this an issue is that bayo blatantly said what other ads can only imply. look everywhere...commercials of the brands we wear, magazines we read, even our favorite shows exalt the tisays. ANG RESULTA, ANG DAMING IPOKRITO crying foul over bayo's campaign when they are being “unpatriotic” unconsciously by idolizing anne/marian/whoever fair-complexioned half-breed they see on TV, using whitening products, and wearing brands that promote white supremacy.
Deletebefore we judge this “racist and unpatriotic” campaign, we should evaluate ourselves first kung nationalistic ba talaga tayo.
^ you're absolutely right! I salute bayo for this campaign. Lumalabas mga hipokrito (idk the tagalog spelling of "hypocrite") na kunwaring nagpapatronize ng mga Filipino goods pero sa totoo lang, wala talaga akong kilala dito sa Pilipinas na nagpapatronize ng purely Filipino goods. Lahat naman siguro dito merong kahit isang item sa bahay nila na hindi galing sa Pilipinas. Heck, siguro meron pang mga empty cans of preserved goods na dinidisplay sa shelves para kunwari sikat sa kapit bahay. :))
DeleteKorek na korek kayo mga ate! Love it!
DeletePwede ba, nagsorry nga ang BAYO eh. Ginagawan nga ng paraan eh. Magrereact kayo kapag di tinanggal yung ad,tapos magrereact rin negatively kapag binago yung ad. Palusot man o hindi, ginagawa na ng paraan ng BAYO. Anong gusto nyo, magsara na ng tuluyan ang BAYO? For sure sure halos lahat rin ng nagcomment ng negative either nakabili na rin from this brand ot nangarap na bumili dito.
ReplyDeleteThe damage was done. Inamin na na nagkamali na. Ginawan na ng paraan. Pwede bang mag-move on na tayo. Nakakastress
Tanggalin man ng bayo or baguhin ang ad, di sya tatangapin ng iba kasi nalason "ata" ng ugaling squa yung iba dito.
DeleteBayo cant please everyone. Pag tatangalin nila baka sabihin ng mga ugaling squa na they're running away from the controversies. Ngayon na nilabas na nila yung ibang phases, sinasabi naman ng mga ugaling squa na palusot lang ang lahat.
Trulala ka dyan acheng!
DeleteDOn't see anythng wrong in the campaign. Nag over react lang ang mga walang magawa. Nagreactnaman ang BAYO.
ReplyDeleteI dont see anything wrong with the ad. I have 2 kids that are half and half and they dont mind at all. I tell them that they have the best of both worlds. Some people are just way too sensitive na wala naman sa lugar. Learn to develop some self esteem para maging masaya ang buhay ninyo.
ReplyDeleteThe ad was badly written period. Not to mention it used too many words. So it's not a matter of their message being lost in translation. It was badly written to the point that their message was skewed in prose, hence when it reached public nagkagulo.
ReplyDeletetrue!
Deletenoong binasa ko yung paragraph... na confuse ako. una tungkols a blood heritage mo sabay hanggang sa mixture of style.
sana nag focus na lang sila ng mixture of style.
Ikaw ang magulo dahil isa ka sa mga hindi nakaintindi malamang!
Deleteparang naging sarcastic naman dating nitech.. hmmmm although ok sana yung una kaso shongangers yung nag-execute lalo na yung description nung ad nila.
ReplyDeleteIsa ka sa mga shongangers!
Deletesana pala ikaw na lang nag execute di ba?
DeleteWell BAYO should be sarcastic! Yan ang hirap satin mga Filipino we take everything literaly. I dont think those adds re dscrminating! It doesnt matter kung pilit ang pgsorry ni Bayo atleast they did and I dont think Bayo should apologize. Well maybe its better for us to.just support them rather than pulling then down.
Deletelame excuse...anong second phase pinagsasasabi e...e ilang versions na naman yung nilabas nila...may 60% 40% pa silang nalalaman...just admit that it was poorly researched, poorly written, badly executed...fire their ad agency..or baka naman inhouse nila kasi may nagmamagaling
ReplyDeleteParang ikaw lang nagmamagaling din
Deleteshonga. alam mo ba ibig sabihin ng second phase? hindi versions ang pinag uusapan dito 'day.
Deletewould the people react the same way kung inuna nila yun Phase 2 then yun Phase 1? baka di ganyan ang impact :)
ReplyDeletehindi rin maganda ang Phase 2. kasi nag-regionalism ka, e dapat tinatanggal sa atin mga Pinoy ang pagiging regionalistic
ReplyDeleteEh ano ba talaga gusto mo?
DeleteAh eh, hello... We ARE divided by regions, and every region has a specific characteristic that Bayo is trying to emphasize. That's the point of the ad, hindi ung "regionalism".
DeleteCge, 'te, gumawa ka ng campaign ad na kakabog sa kanila. Good luck, ha!
DeleteUna, wala namang 100% Pinoy, lahat talaga "mixed" of different races (Chinese, Spanish, American, Malay, etc.)... Hello ??? Phil. History??? Kung meron man, eto yun mga katutubo natin... 2nd I think the ad is tastefully done with the intent to show that whoever you are, whatever "mix" you have, BAYO accepts you...Parang United Colors of Benetton lang dati, or the campaign of Body Shop. For me, this does not in any way malign our patriotism, neither promote racism. It's a fact of life, executed on an ad copy/layout that was creatively written. I can sense that the bashers of this ad are not the target markets of BAYO...or maybe it stemmed from a "mad" competitor... Naiinggit sila dahil di kailangan magbayad ng Bayo ng mga Hollywood superstars and yet they can get their message accross... O well, just a thought... I am marketing person of an FMCG product and it happens...
ReplyDeleteAgree :)
DeleteI agree and this best comment ive read so far!
DeleteYou are talking about descent my dear. Dont confuse being biracial to percentages of descent. (Meaning having percentages of different ethnicity, kung baga may lahi lang) Jasmin Curtis is biracial, shes not like you and me or every Pinoy na may iba ibang lahi lang, magkaiba yon. This ad is subliminally sending the message na mas cool or maganda ka kung half ka. Look around you yon na naga ang nangyayari diba? Tignan mo lahat ng it girls na yan, puro half pinoy half something. Ni hindi naman mga lumaki dito pero tumatabo ng pera dahil iniidolo sila.They do not represent filipinos, hindi naman ganyan ang itsura natin eh de sana lahat tayo solenn heussaff. Na gets mo na kung nasan ang mali?
Deletetheir point, sabi nila, was mixing of clothes di ba?
ReplyDeleteso sana yun na lang.
bayo was trying to redeem their first ad- pero what is the reason pa? Eh hindi na nga maganda yung una to begin with- parang naging pilit na may regionalism pa sila.
ReplyDeleteMere palusot. If this is true, they should have done this in reverse.
ReplyDeleteI for one didn't mind the ad. I did stop buying from Bayo when they got KC as image model. I just dislike her. But I used to buy their stuff when Lea represented the brand. I hope Bayo brings her back, or maybe tap someone on the same level as Lea, who is world-class.
ReplyDeleteWhen I saw another article about this from a news website and how it got a lot of negative feedback from netizens, I had to roll my eyes at it. I even tweeted about it last night, out of a dire need to express just how ridiculous it was:
ReplyDelete"It's not Bayo's campaign that's defective, but the mentality (at least of the common majority) of the society they're trying to cater to. There's no such thing as '100% Filipino'--Our creed may be as one, but our pedigree is, essentially, mixed. Of course the campaign will be taken out of context since not many of us understand that diversity is parallel to survival. Bayo should not apologize for their campaign; it's about time we Pinoys come out of the 16th century and stop nitpicking about everything."
Unfortunately I forgot to mention about "foresight" in advertising, but whatevs.
Did you read the whole thing? I think you rolled your eyes too soon that's why you didn't understand the whole context of the ad's message and where the offense is coming from. Your point is irrelative despite you trying your best to articulate yourself intelligently... you still missed the point. Foresight in advertising? I wouldnt trust anybody who says things like 'whatevs' to know anything about advertising. Read more articles and copy and paste them, amateur.
Deletethe rule is simple:dont meddle with race or religion!period!
ReplyDeletetama ka teh! might as well sack the ad BAYO. wag nyo nang i try to cover up by adding different percentages sa ibat ibang aspects. eh, na spoof na nga eh. Move on and make a new campaign. BE CREATIVE.
DeletePalusot?!?!
ReplyDeletePALUSOT.. duhhhhh kahit ako kaya ko gawin yung phase 2 and 3 designs in one night, nakakaloka
ReplyDelete'te mamatay na kaya ang pilipinas e, no?
ReplyDelete