I am NEVER buying from this store EVER AGAIN! You shame Lea Salonga! Nakakahiya kayo! Mas maganda pala ang mixed ha! E di sila lang ang bentahan niyo ng mga overpriced items niyo! Biset!
Anon 8:53 anong inaway si leah salonga?obviously di mo naintindihan binabasa mo.basic english lng yan,te.kung makareact ka akala mo nagets mo pinagbabasa mo.hahaha!
Lea Salonga, a pure Filipina, endorsed the product some years back. When the commenter said Bayo shamed Lea Salonga, it means that they did not even regard that its previous endorser is a true-blue Pinay who did not need any mixture of foreign blood to excell in her field. Ang gusto kong malaman ay kung ano ang reaction ni lea dito, outspoken pa naman siya.
When I saw their billboard, sabi ko sa sarili ko na naligaw na ng landas ang bayo sa brand message nila. For the longest time, they were saying "pinay and proud", tapos biglang half and half na.
I bought items from this franchise because their model Lea Salonga embodied "Pinoy and Proud"... I am never buying your stuff ever again, sell your wares to mixed Pinays.
Ay nako, mga echoserang over-reactors nanaman. Everyone takes everything so literal now a days, that's not what they meant by "what's your mix?" Widen your mind, think outside the box... there's too many judgemental and narrowminded people now.
yes the ad is literal. I think their original concept of 'whats your mix' pertains to the mixing of your mood and personality to the clothes you wear. This concept is good. But then they took it literal to the models, which I think was appalling. Talk about racism or nationality plus create a formula that determines the percentage of your nationality, then you created a stage where people can throw tomatoes and empty water bottles. It is advertising so the campaign is out there for consumer's interpretation - may it be exactly the same as what they want to convey or the opposite. Apparently, half interpreted otherwise. Publicity-wise, yes, they succeeded but concept-wise, they fail. Bottom line is, if youre an advertiser, you should be smart enough to consider what other people (people that do not think the same way as they do) may take on their campaign messages.
My take or in other words interpretation of this ad is that you should be proud to be filipino, whether you are mixed or not... Filipino blood makes you world class NOT being mixed, since these mixed models have filipino blood in em it just makes them world class. The tagline of "What's your mix?" does not only point out to ethnicity. Bayo clearly stated mixing and matching "Nationalities, mood, personality, and of course your fashion pieces" hence the tagline. Honestly, we should be more prideful that these mixed models are proud and willing to represent their filipino heritage. People are saying its discriminating pure filipinos, I don't see that at all. If it's racial discrimination then aren't the full filipinos themselves doing the same thing, discriminating against mixed filipinos? I'm pure filipina myself and I think this ad doesn't mean any harm. Anyways, it's just my opinion and what I believe in! That's my take, what's yours? Also, how is this ad irresponsible?
This is an example of a good concept gone bad. 1. One's lineage (or mix) is not the same as mixing and matching of clothes poor correlation. 2. It amazed me how they were able to arrive at the percentage like 80% Chinese - 20% Filipino. Is there a science to this? Can you determine this via DNA test or something. Seriously! 3. Message should have been no matter what your lineage is, part chinese, australian, african or whatever, you still are considered 100% Filipino and being a Filipino sets you apart.
We can not completely blame the Ad agency because this campaign was approved by the management of Bayo.
sheesh people. Don't take things literally. Yes, it was a poorly written copy but the concept is not racist at all. Some comments are just way off and uncalled for. kaya walng asenso pinas napak narrow minded ng pilipino. kala mo kugn sinong makabayan e puros imported namn gamit.
I agree with the last 3comments, the new ad of BAYO doesnt mean to descriminate anyone. And as far as I know BAYO is the only brand that doesnt get international personalities as endorsers w/c other brands do (not even half filipinos).
It implies that A Filipino automatically should have a mix. Sana they played on the different hats a person wears nalang, I.e. 50% mother 50% CEO. Maybe that would have been better received..
OA..un lang ang masasabi ko..OA ang mga taong nagrereklamo na racial discrimination ang AD na ito..hello..mag isip nga kau at be more open minded..wla nmng sinasabi na maganda kung di pure FILIPINO..and we have been colonized by a lot of foreigner..so malamang karamihan may ibang lahi..ano ba yan..OA ha!
Honestly, I wasn't THAT offended. I mean, the campaign just stated a fact that having mix bloods will get you somewhere but never stated that being 100% pinoy will not or is ugly. It does not even say that beauty is exclusive to those who are ‘half-half' – it simply states that they generally are.
The campaign had a potential but the execution made it cheap-looking though.
But i think Coming from a brand that previously promotes 100% pinoy and proud then switches to a campaign that promotes mixed is beautiful, it conveys a lot of negative messages.Even if the ad simply states that half-half is beautiful, simple filipinas will ask themselves, "hey, im a full-blooded pinay, am i not beautiful?" remember, BAYO caters to all filipina women.
I don't get why simple Filipinas feel that way. Are you saying that simple filipinas are narrow-minded and insecure? Like what you said, they previously promoted 100% Pinoy, is it bad to get the attention of the mixed-blooded Filipinas to buy their stuff? I don't think so. It's just a pure campaign, what's the fuss about?
So they can't change their marketing strategy anymore? di namn nilang sinabing di sila proud sa 100% filipino. This time, they chose to celebrate the uniqueness of every Filipina. May halo man o wala.
Mas nakakahiya ka dahil mali mali mga pinagsasasabi mo or wala ka lang talagang pambili sa bayo dahil pang ukay ukay ka lang! Kitid ng utak mo at may utak ka pa nyang lagay na yan ha hindi halata!
Bakit, aeta ka ba? sila lang ang matuturing na purong pinoy. lahat tayo ay considered MIX - may dugong Malay, Chinese, Spanish, American at iba't ibang dugo pa.
Please stop it with this mentality; all of us are FILIPINOS! We always count which percentage of us is a certain race but can't we all just agree that we are all Filipinos? And aeta as purong pinoy? It's laughable that you don't consider people coming from Malay descent as pure Filipinos
Di rin. Fyi, majority of pinoys are mixed. Unless, pumunta ka sa lugar ng mga indigenous tribes, wala kang makikita na pinoy na pure. The concept of BAYO was eugenics. "Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class..." -- Anong tawag mo dun? Di nga nila sinabi deretsahan pangit walang mix pero yun meron lang foreign blood ang maganda at world class.
The thing is, yung copywriter gusto nyang sabihin na pag merong Filipino blood, yun ang world class. Ang intention nila is to paringgan yung Bench and Penshoppe for hiring international stars for their campaign. Ganun kasi yung Lea Salonga ad nila a decade ago. Nationalistic pa kamo sila nyan. Kaso mali pa rin yun. Parang sinabing mas special yung Pinoy blood kesa sa iba, parang si Hitler lang ang peg. Like yung sinabi ni Arnold Clavio na nagpapanggap na Pinoy mga half-bred Azkals, mali yun dahil prejudiced sya. Thank you Bayo for taking the ads down.
I wonder why this kind of message was approved before it went out to the public. Aside from the fact that it can be offending, their target market is limiting, considering their catch question is 'whats your mix' pertaining to those who just have mixed nationality. I dont want to start with what 'real beauty' is but clearly, their message invited misinterpretation.
They're actually asking you, what's your Mix? That was a question not a statement. A question to remind that everyone is unique but can still be 100% awesome! What's limiting is the way people read it. narrow minded much?
wow kiray... masama bang maging mixed.. halos 80 percent ng tao sa pilipinas ay mixed mga artista nga mga mixed. tapos magagalit kayo ng dahil lang sa adverstisement napaka babaw naman natin mga pinoy...
Yung FHM ni Bella Padilla, hindi mga Pinoy ang nakapuna, mga taga ibang bansa. Ok ba maging racist? Talagang dapat palakihin ito dahil bukod bobo sa math, eugenicist pa. 60% Pinoy-40% British, paanong naging mas lamang yung Pinoy sa Briton? They came up with a calculation pero lalo lang silang naging shunga.
You obviously dont watch the news. Yes, may mga international media na nag-pick up nung FHM story ni Bella Padilla. You may google it. May internet connection ka naman siguro.
O.A literal much? false loyalty. siguraduhin mong makabayan ka mula ulot hangang paa at wala kang bahid ng banyaga. tutal sinimulan mo ng pag kekwenta.
Parang nung ginawa nila tong ad, di nila naisip na filipino ang market nila. Parang nasa isip nila foreigners kaya nagkaganito. I think dapat ipagmamayabang nila ang lahing pinoy through mixes, but the ad back fired.. Then probably, when they were brainstorming for this ad, may nakapansin na mangyayari yun mga nangyayari ngayon dahil sa message.. But the person was ignored. Kasi ang obvious ng racism eh..
LOL to so called pure filipinas who are crying foul over this ad but will move heaven and earth to whiten their morena complexion!! Bunch of hypocrites!!
i am a Bayo buyer since way back they opened their first stores, i could not remember how many years ago but i was still in my teens. I love Bayo coz their clothes are comfortable to wear, though it may be quite priced-high yet considering quality & uniqueness, it's worth it. And comparing them with their closest competitor, Bayo is still more reasonably priced.
I am not too keen with their advertisements, but i believe they are just trying to convey that whoever wants to buy from them, they can find their right fit and that their clothes are for everybody.
Very well said. Iba iba ang interpretation ng mga tao kc. Natatawa ako sa mga taong ng cocomment na ndi na bbli sa bayo. Hello sure kayo? Just because of this ad? Barbero.
I'm confused. Here's a country that brings in so-called Fil-whatever basketball players, soccer players, rugby players. actors and actresses; and then gets offended by an add celebrating mixed Filipino models and call it discrimination.
Hello? Isn't this the same people that a few weeks ago were jumping up and down because their kababayan Jessica Sanchez, a Filipino-American-Mexican was in the finals of AI? Now what would that girl do?
The message of the ad was vague. Honestly I could not care less of billboards everytime I pass by them...wala lang. But the Bayo ad definitely caught my attention and honestly for me it was off. Pero di naman naging oa ung reaction ko. Parang...uy ang labo naman ng ad na un, parang hndi yata ok. But since I'm not sure what they were trying to point out, despite te negative feeling I had towards it, I still gave them a benefit of the doubt and after about 1 minute I moved on. Hehe.
Besides aren't we forgetting Bayo's other sins, like stealing and plagiarizing? It was all over the net a few years ago; they even threatened the Japanese artist, Emma, whom they stole designs from.
Bakit kapag Pinoy ininsulto, kahit out of context nagwawala agad Pinoy, pero pag Pinoy nakasakit sa iba, tahimik ang mga Pinoy? Parang yung nurse na nanggulpi ng matanda sa London, si Jonathan Aquino--bakit walang nagsalita tungkol doon?
You're wrong. FP featured/posted that story of caregiver Aquino maltreating his ward in London. It came out a day after it was featured in the local news.
I honestly think Bayo didnt mean to be racist or discriminating. I think naging mali lang yung execution. hindi lang nila napadala yung message nila clearly. parang kulang kasi eh...feeling ko nga hindi lang mga 100% pinay dapat ang maoffend...so if you are mixed - 40% pinay 60% british...then ano ka???? dyosa?? actually, its as if you dont belong to any race. So ayun, kulang, are they trying to say... equals 100% pinay? we're all equal regardless of mix? so ano yun? i just hope Bayo realized something...but good move to apologize and take action.
dapat yung ad nila,what's your mix,yung tungkol sa ethnicity ng pinoy for example like me.50% cebuana-50% negrense para full blooded filipina talaga,kung yun yung gusto nilang i convey,kasi diba target ng market nila is tayong mga pinoys,para walang ng racism issue na yan.dapat alam nila yan kasi if i'm not mistaken they are from silay negros occidental,they are silaynons from HOFELIÑAS clan if my memory serves me right.kaso naman pag ganito yung concept surely the raciscm issue will arise also because,how about some pinoys with foreign blood? aver??
My personal take on this is, tayong mga pinoy kung maka reklamo ng racism and stuff, but have we realized na guilty din tayo kasi we tend to idolize people with fair skin? Kaya nga di ba booming ang bleaching of skin sa atin kasi we are particular and obsessed with white complexion?
korek! and di lang yun. we look down on those with visayan accent, look down on men who have not gone out of the closet yet, etc. the list goes on as to the diff forms of racism pinoys exhibit everyday.
I actually get what Bayo means. Ibig sabihin nila, kahit ano mang lahi, basta pag hinaluan ng dugong Pinoy, kahit pangit man, siguradong gaganda. Like what I've read in their apology statement, it just got lost. Sayang. Kung sana naexpress nila yun ng maigi, hindi sana nagkaroon ng mali at ibang interpretations ang mga tao.
Totally agree. I didn't find it offensive at all. We just interpret and see things differently..... Sadly some people didn't get the message that bayo wanted to impart
Well I still love bayo and will always be loyal to the brand.whenever I go to bayo, esp if they r on sale, I always see this 50ish supervisor w glasses on the counter. Couples of times I saw her reprimand the sale ladies within hearing distance of shoppers. And I always get turned off w her attitude. Palengkera type. Hope bayo can do something about it. She can call the attention of the sales ladies discreetly naman.
I don't think Bayo's campaign is offensive. I know a lot of you would disagree though. I hope you will reread their ad camppaign. Based on their campaign, they have said that having a Filipino lineage is definitely something to be proud of. Is that a bad thing guys? I guess they even would want to say that having a Filipino Blood is having a superior blood but of course they would not say that lol.
Kawawa naman ang Bayo, racism = today's chismaxs!!! Dahil napagusapan sila, kuminang ang naglalamlam nilang pangalan. Hindi naman talaga yung mixed race ang marketing strategy nila, ang kanila ay street-smart marketing - maglagay ng konting mapag-uusapan sa kalsada and then the fire goes on. Dahil diyan matagumpay sila at kuminang ulit ang Bayo clothes sa masa.
At siyempre maraming sumikat na memes ulit at ilan ay ang mga ito:
bakit nung ang ni-promote ng Bayo before e about being a Filipina, nobody gave them much credit? i don't find their current campaign offensive. actually, it's more like despite one being more familiar with one's foreign side, try to recognize and be proud the Filipino in you and show it by promoting and patronizing Filipino brands like Bayo. At least sila naghahanap pa rin sila ng may dugong pinoy unlike other local brands na in the vernacular na ang name pero foreigner pa rin ang model!
"We believe that being a Filipino will always make you 100% beautiful..." Ah ok Bayo so next time pag nagnakaw kayo ng art ng tao hwag na sa Japanese artist. Buy Filipino, plagiarize Filipino din!
sus nmn mga echoserang frog ung mga karamihan sa ngrereklamo!ayon nga kay miriam defensor santiago "wag nga kayong magpanggap panggapan!" eh totoo nmn na kung ang babasehan eh ung karamihan sa taste ng mga pilipino gusto nila tisay/tisoy!tsaka karamihan sa mga ngging artista mga mistiso/mistisa lets face it kung wala kng talent hnd ka mapapansin kung wala kng ibang lahi pero kung may halo ang lahi mo kahit hnd kagalingan sa pgarte o ang iba pa nga walang talent at all (tapos tska nlng nahahasa pgtagal) pero sumisikat parin kc cla ung mga sinusuportahan ng mga karamihan sa atin mga pilipino dahil gandang ganda tayo at gwapong gwapo tau sa kanila.aminin natin yan at wag pakaepokreto!!!...so bat maraming ngooverreact about sa "racism2" kuno isyu eh sa hnd maiiwasan ng tao yan kahit kayo pa mismo.and that's the painful reality.
Liz, Liz, Liz, tsk, tsk, tsk, big mistake na jumoin sa lahat ng ji-noin an mong pa-belong ka, dito talaga nagkamali Teh! Pwede namang behind the scenes magpa-Belong ka sa mga Artista at Feelingeras na lang. Pwedeng kayo na lang ni Kris Aquino ang i-BFF mo sa likod ng camera. Kaso dito, lantaran na talagang pa_Belong ka mashado eh. Di pa pala enough ang panipsip mo sa mga Artista? Sa bagay, obviosa namang pa-Level Up ka na sa Cover na ito. Malapit ka na ngang i-crop sa cover, pinigilan lang ng Kuya mo at ng baklang Gutierrez na mai-crop ka. Pasalamat ka talaga sa matindi mong kapit sa lahat ng aspeto. Pati ang kapit dyan, palambitin sa cover. It pays to be plastic and to kiss ass talaga sa inyong industriya noh?
Day, okay ka lang? Ikaw ata ang hindi belong. Tungkol sa Bayo issue to hindi kay Liz Uy. Paki basa lang ha. Sa kabilang section bagay yung comment mo. May makikita kang call me maybe girls na article ha. Ingat ka. Baka maligaw ka ulit.
I am a Filipino and I am not offended. When I saw the photos for the first time, I just went past it and didn't even make a big deal out of it like other people did. I do not even understand why this is a big deal. I think the message that bayo unintentionally conveyed was that "if you're 100% Filipino, you are ugly and will not have any chance to be recognized world class. People with different mixes are beautiful people and can be recognized world class. "
So... why is there a need to get offended when you know you're not ugly? Or maybe other people got offended because they have nothing more to offer other than physical looks and them being a Filipino makes it a handicap. That is just sad. With or without physical looks I think everyone, I mean pure and half breeds, have an equal chance to get recognized and be successful if they have great personality and skills.
sus naman grabe naman maka pag react ang mga tao dito. if all we know andami jan na ngkakandarapa mg ka asawa ng foreigner. para saan? pera or malahian ng puti? tayong mga pinoy puro salita lng na kunwari proud sa pagiging pinoy pero sa gawa wala naman. kaya awat na sa nega comments jan sa ad na yan. if ayaw nyong bumili ok lng, if trip nyo pa rin gow pa din. pero wag na lng mgpaka ipokrito sa mga comments.
Overpriced naman ang mga damit nila! Di worth it lalo na dun sa materials! Parang yung isang "K" lang na store na amoy di mo malaman pag nasa loob ka ng store nila!
it's considered offensive if you make the people that you are peddling your wares to (which would understandably include pure/non-mixed pinays) feel that they are not good enough or special enough, being non-mixed as they are, compared to mixed pinays.
they're not saying that pure/non-mixed pinays are ugly or what, but that compared to ordinary, plain vanilla pinays, pretty or not, it would be so much cooler if you were with mixed lineage.
and pls, spare me the argument regarding pinays wanting to look white. that may be preference, for a whole variety of reasons. and that is skin-deep. chinese folks in china, malaysia, etc. like to maintain their already fair complexion, so don't start over-analyzing things. but if someone, and esp. an institution/company/body of people, starts telling you that you are not enough, then that is something different. you can guzzle glutathione potions and what-not; i feel it would be wrong but that's not my concern. you do what you want to your body. but if someone else starts targeting your pagkatao (lineage-wise), that you're not good enough, then of course, that is hella wrong on a whole different level.
and do you seriously think their slogan "what's your mix" is meant to ask, "are you half-igorot, half-aeta, half-malay?" no doubt NO. in this day and age of celluloid dreams, people think it's cool if you have eurasian lineage or something as exotic. but NOT pinay exotic. politically correct or otherwise, pinay exotic (which is more natural and closer to non-mixed) is not the marketing ideal--not the marketing model, not the marketing "mix" (pun intended). otherwise, why don't all these companies just include a half-aeta, half-malay person? why pay millions to feature someone on billboards/magazines like this lass with all her non-aeta features (cuz she ain't no aeta fo sho)??? there's obviously double standards happening here.
Bayo's desired result here would be that by spending millions on an ad campaign that is supposed to make them so much more money, you the consumer would feel so much more insecure in your own skin than you already are, that you would fork over lots of money to buy shit (good shit, i must admit) that you hope will start making you feel a little more special, if not maybe a little more "mixed".
it's considered offensive if you make the people that you are peddling your wares to (which would understandably include pure/non-mixed pinays) feel that they are not good enough or special enough, being non-mixed as they are, compared to mixed pinays.
they're not saying that pure/non-mixed pinays are ugly or what, but that compared to ordinary, plain vanilla pinays, pretty or not, it would be so much cooler if you were with mixed lineage.
and pls, spare me the argument regarding pinays wanting to look white. that may be preference, for a whole variety of reasons. and that is skin-deep. chinese folks in china, malaysia, etc. like to maintain their already fair complexion, so don't start over-analyzing things. but if someone, and esp. an institution/company/body of people, starts telling you that you are not enough, then that is something different. you can guzzle glutathione potions and what-not; i feel it would be wrong but that's not my concern. you do what you want to your body. but if someone else starts targeting your pagkatao (lineage-wise), that you're not good enough, then of course, that is hella wrong on a whole different level.
and do you seriously think their slogan "what's your mix" is meant to ask, "are you half-igorot, half-aeta, half-malay?" no doubt NO. in this day and age of celluloid dreams, people think it's cool if you have eurasian lineage or something as exotic. but NOT pinay exotic. politically correct or otherwise, pinay exotic (which is more natural and closer to non-mixed) is not the marketing ideal--not the marketing model, not the marketing "mix" (pun intended). otherwise, why don't all these companies just include a half-aeta, half-malay person? why pay millions to feature someone on billboards/magazines like this lass with all her non-aeta features (cuz she ain't no aeta fo sho)??? there's obviously double standards happening here.
Bayo's desired result here would be that by spending millions on an ad campaign that is supposed to make them so much more money, you the consumer would feel so much more insecure in your own skin than you already are, that you would fork over lots of money to buy shit (good shit, i must admit) that you hope will start making you feel a little more special, if not maybe a little more "mixed".
I am NEVER buying from this store EVER AGAIN! You shame Lea Salonga! Nakakahiya kayo! Mas maganda pala ang mixed ha! E di sila lang ang bentahan niyo ng mga overpriced items niyo! Biset!
ReplyDelete- kiray
agree!
DeleteInaway si Lea teh? Ano yan concert ni Ann Curtis???
DeleteAnon 8:53 anong inaway si leah salonga?obviously di mo naintindihan binabasa mo.basic english lng yan,te.kung makareact ka akala mo nagets mo pinagbabasa mo.hahaha!
Deleteoo nga overpriced ung items nila, yung iba naman ordinary looking at pang lola lol
DeleteO.A. pati si Lea dinamay! that's so 90's! shame on you ka jan. di mo na gets ang concept bakla. you say racist, I say hypocrite!
DeleteAng OA niyo. Hindi niyo kasi muna intindihing mabuti ang campaign nila. Wag lang kasi basa ng basa.
Deletesorry, i dont get it...pero ano kinalaman ni lea sa issue?
DeleteLea Salonga, a pure Filipina, endorsed the product some years back. When the commenter said Bayo shamed Lea Salonga, it means that they did not even regard that its previous endorser is a true-blue Pinay who did not need any mixture of foreign blood to excell in her field. Ang gusto kong malaman ay kung ano ang reaction ni lea dito, outspoken pa naman siya.
DeleteWhen I saw their billboard, sabi ko sa sarili ko na naligaw na ng landas ang bayo sa brand message nila. For the longest time, they were saying "pinay and proud", tapos biglang half and half na.
ReplyDeleteI bought items from this franchise because their model Lea Salonga embodied "Pinoy and Proud"... I am never buying your stuff ever again, sell your wares to mixed Pinays.
ReplyDeleteTanong lang: Sino ang Ad Agency nyo? We are all curious.
ReplyDeleteAy nako, mga echoserang over-reactors nanaman. Everyone takes everything so literal now a days, that's not what they meant by "what's your mix?" Widen your mind, think outside the box... there's too many judgemental and narrowminded people now.
ReplyDeleteNah! The ad was literal. What's your take on "what's your mix?", btw?
Deleteyou're too defensive. i think it's an irresponsible ad.
Deleteyes the ad is literal. I think their original concept of 'whats your mix' pertains to the mixing of your mood and personality to the clothes you wear. This concept is good. But then they took it literal to the models, which I think was appalling. Talk about racism or nationality plus create a formula that determines the percentage of your nationality, then you created a stage where people can throw tomatoes and empty water bottles. It is advertising so the campaign is out there for consumer's interpretation - may it be exactly the same as what they want to convey or the opposite. Apparently, half interpreted otherwise. Publicity-wise, yes, they succeeded but concept-wise, they fail. Bottom line is, if youre an advertiser, you should be smart enough to consider what other people (people that do not think the same way as they do) may take on their campaign messages.
DeleteMy take or in other words interpretation of this ad is that you should be proud to be filipino, whether you are mixed or not... Filipino blood makes you world class NOT being mixed, since these mixed models have filipino blood in em it just makes them world class. The tagline of "What's your mix?" does not only point out to ethnicity. Bayo clearly stated mixing and matching "Nationalities, mood, personality, and of course your fashion pieces" hence the tagline. Honestly, we should be more prideful that these mixed models are proud and willing to represent their filipino heritage. People are saying its discriminating pure filipinos, I don't see that at all. If it's racial discrimination then aren't the full filipinos themselves doing the same thing, discriminating against mixed filipinos? I'm pure filipina myself and I think this ad doesn't mean any harm. Anyways, it's just my opinion and what I believe in! That's my take, what's yours? Also, how is this ad irresponsible?
DeleteAnonymousJune 9, 2012 4:53 PM
DeleteVery well said
This is an example of a good concept gone bad.
Delete1. One's lineage (or mix) is not the same as mixing and matching of clothes poor correlation.
2. It amazed me how they were able to arrive at the percentage like 80% Chinese - 20% Filipino. Is there a science to this? Can you determine this via DNA test or something. Seriously!
3. Message should have been no matter what your lineage is, part chinese, australian, african or whatever, you still are considered 100% Filipino and being a Filipino sets you apart.
We can not completely blame the Ad agency because this campaign was approved by the management of Bayo.
sheesh people. Don't take things literally. Yes, it was a poorly written copy but the concept is not racist at all. Some comments are just way off and uncalled for. kaya walng asenso pinas napak narrow minded ng pilipino. kala mo kugn sinong makabayan e puros imported namn gamit.
DeleteI agree with the last 3comments, the new ad of BAYO doesnt mean to descriminate anyone. And as far as I know BAYO is the only brand that doesnt get international personalities as endorsers w/c other brands do (not even half filipinos).
Deletethey arrive in that percentage because of their great great grandparents. getz? simple thing gets complicated kapag pinapalaki ang issue.
DeleteIt implies that A Filipino automatically should have a mix. Sana they played on the different hats a person wears nalang, I.e. 50% mother 50% CEO. Maybe that would have been better received..
DeleteAnonymousJune 9, 2012 4:53 PM, you got that right! for me, the campaign meant well, it's all about being proud to have pinoy blood :)
DeleteOA..un lang ang masasabi ko..OA ang mga taong nagrereklamo na racial discrimination ang AD na ito..hello..mag isip nga kau at be more open minded..wla nmng sinasabi na maganda kung di pure FILIPINO..and we have been colonized by a lot of foreigner..so malamang karamihan may ibang lahi..ano ba yan..OA ha!
ReplyDeleteaka..Anne: half human..half goddess
Kung hindi naman billboard/commercials ni Anne Curtis mga fantards naman ni Anne sa FP makikita ko -_-
Deleteactually sinabe sa add nila na mas maganda pag my kamix ka or d pure filipino. basahin mu ng maayos bago ka mav react! duh!!!
DeleteDuh!! di nila sinasabing mas maganda and sabi nila maganda ang Mix. It's not a racist AD.
DeleteAnonymousJune 9, 2012 12:14 PM sinabi nila na pag may filipino blood kaya nagiging maganda un babae not the other way around.
DeleteHonestly, I wasn't THAT offended. I mean, the campaign just stated a fact that having mix bloods will get you somewhere but never stated that being 100% pinoy will not or is ugly. It does not even say that beauty is exclusive to those who are ‘half-half' – it simply states that they generally are.
ReplyDeleteThe campaign had a potential but the execution made it cheap-looking though.
But i think Coming from a brand that previously promotes 100% pinoy and proud then switches to a campaign that promotes mixed is beautiful, it conveys a lot of negative messages.Even if the ad simply states that half-half is beautiful, simple filipinas will ask themselves, "hey, im a full-blooded pinay, am i not beautiful?" remember, BAYO caters to all filipina women.
DeleteI don't get why simple Filipinas feel that way. Are you saying that simple filipinas are narrow-minded and insecure? Like what you said, they previously promoted 100% Pinoy, is it bad to get the attention of the mixed-blooded Filipinas to buy their stuff? I don't think so. It's just a pure campaign, what's the fuss about?
DeleteSo they can't change their marketing strategy anymore? di namn nilang sinabing di sila proud sa 100% filipino. This time, they chose to celebrate the uniqueness of every Filipina. May halo man o wala.
DeleteMas nakakahiya ka dahil mali mali mga pinagsasasabi mo or wala ka lang talagang pambili sa bayo dahil pang ukay ukay ka lang! Kitid ng utak mo at may utak ka pa nyang lagay na yan ha hindi halata!
ReplyDeleteFeeling mo naman ang mahal mahal ng bayo kalerqui
DeleteHaha anon june 2 11:43 you made me laugh!
DeletePara kay kiray yan! Sya ang namamahalan sa bayo hindi si @anon june 9 2:13AM
DeletePorket may mix maganda na?? Di din!!!
ReplyDeletesinabi ba nila na panget ang pure? wala di ba?
DeleteWell said.
ReplyDeleteBakit, aeta ka ba? sila lang ang matuturing na purong pinoy. lahat tayo ay considered MIX - may dugong Malay, Chinese, Spanish, American at iba't ibang dugo pa.
ReplyDeletePlease stop it with this mentality; all of us are FILIPINOS! We always count which percentage of us is a certain race but can't we all just agree that we are all Filipinos? And aeta as purong pinoy? It's laughable that you don't consider people coming from Malay descent as pure Filipinos
Deleteano ba masama sa mixed??? eh totoo naman magaganda ang labas... wala naman sila sinabi pangit ang walang mixed...
ReplyDeleteDi rin. Fyi, majority of pinoys are mixed. Unless, pumunta ka sa lugar ng mga indigenous tribes, wala kang makikita na pinoy na pure. The concept of BAYO was eugenics.
Delete"Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class..." -- Anong tawag mo dun? Di nga nila sinabi deretsahan pangit walang mix pero yun meron lang foreign blood ang maganda at world class.
The thing is, yung copywriter gusto nyang sabihin na pag merong Filipino blood, yun ang world class. Ang intention nila is to paringgan yung Bench and Penshoppe for hiring international stars for their campaign. Ganun kasi yung Lea Salonga ad nila a decade ago. Nationalistic pa kamo sila nyan. Kaso mali pa rin yun. Parang sinabing mas special yung Pinoy blood kesa sa iba, parang si Hitler lang ang peg. Like yung sinabi ni Arnold Clavio na nagpapanggap na Pinoy mga half-bred Azkals, mali yun dahil prejudiced sya.
DeleteThank you Bayo for taking the ads down.
"The thing is, yung copywriter gusto nyang sabihin na pag merong Filipino blood, yun ang world class."
DeleteAgree, mukhang na-lost in translation lang kaya nag-iba ng meaning.
agree, without the copy okay yung ad. Kaso nalito na ang madlang people kase kugn ano aong pinagsasabi. pero walang masama sa AD.
DeleteI wonder why this kind of message was approved before it went out to the public. Aside from the fact that it can be offending, their target market is limiting, considering their catch question is 'whats your mix' pertaining to those who just have mixed nationality. I dont want to start with what 'real beauty' is but clearly, their message invited misinterpretation.
ReplyDeleteThey're actually asking you, what's your Mix? That was a question not a statement. A question to remind that everyone is unique but can still be 100% awesome! What's limiting is the way people read it. narrow minded much?
DeleteWhen someone asks me "whats my mix?" i wont be reminded how unique and 100% awesome i am as what you said.. correlation too absurd te.
Deletewow kiray... masama bang maging mixed.. halos 80 percent ng tao sa pilipinas ay mixed mga artista nga mga mixed. tapos magagalit kayo ng dahil lang sa adverstisement napaka babaw naman natin mga pinoy...
ReplyDeleteano ba tayong mga pinoy kunting issue lang pinalalaki na...
ReplyDeletenapaka oa naman ang gumagawa ng issue na ito.
Yung FHM ni Bella Padilla, hindi mga Pinoy ang nakapuna, mga taga ibang bansa. Ok ba maging racist? Talagang dapat palakihin ito dahil bukod bobo sa math, eugenicist pa. 60% Pinoy-40% British, paanong naging mas lamang yung Pinoy sa Briton? They came up with a calculation pero lalo lang silang naging shunga.
DeleteWeh sinong tga ibang bansa nkapuna dun?
DeleteAnonymousJune 9, 2012 12:33 PM
DeleteYou obviously dont watch the news. Yes, may mga international media na nag-pick up nung FHM story ni Bella Padilla. You may google it. May internet connection ka naman siguro.
Nasaan na ung naghahamon? Eat your shit out, tol!
DeleteO.A literal much? false loyalty. siguraduhin mong makabayan ka mula ulot hangang paa at wala kang bahid ng banyaga. tutal sinimulan mo ng pag kekwenta.
DeleteAnonymousJune 9, 2012 8:38 AM is too literal hahahahahaha
DeleteParang nung ginawa nila tong ad, di nila naisip na filipino ang market nila. Parang nasa isip nila foreigners kaya nagkaganito.
ReplyDeleteI think dapat ipagmamayabang nila ang lahing pinoy through mixes, but the ad back fired..
Then probably, when they were brainstorming for this ad, may nakapansin na mangyayari yun mga nangyayari ngayon dahil sa message.. But the person was ignored. Kasi ang obvious ng racism eh..
asusmign ka masyado teh!puros ka probably! talgang parang nakita mo yung nangyari. involved ka?
DeleteLOL to so called pure filipinas who are crying foul over this ad but will move heaven and earth to whiten their morena complexion!! Bunch of hypocrites!!
ReplyDeleteYun na nga eh, kaya nga sila nagpapaputi dahil sa mga ads na ganito na binibigyang importance ang merong lahing banyaga.
DeleteTAMA! OA LANG TALAGA NANG KARAMIHAN SA MGA PINOY! PARA LANG MKA PAG REACT! If i know, ur on ur way out to buy whitening lotion..lol
DeleteXoXo
0117
good point ah!
DeleteOo nga kung makareact wagas! If I know lumalaklak naman ng glutathione at naliligo ng bleaching cream
DeleteIronic nga, mga "proud pinoys" kuno but wouldn't embrace their own color
Deleteoo noh! hypocrites talga! kakahiya. kaya walng asenso ang pinas. kala mo kugn sinong busilak!
DeleteBEST COMMENT EVER! so true! hahaha
DeleteAng dami stupid ah!!! :p narrow-minded!!!
ReplyDeletei am a Bayo buyer since way back they opened their first stores, i could not remember how many years ago but i was still in my teens. I love Bayo coz their clothes are comfortable to wear, though it may be quite priced-high yet considering quality & uniqueness, it's worth it. And comparing them with their closest competitor, Bayo is still more reasonably priced.
ReplyDeleteI am not too keen with their advertisements, but i believe they are just trying to convey that whoever wants to buy from them, they can find their right fit and that their clothes are for everybody.
Very well said. Iba iba ang interpretation ng mga tao kc. Natatawa ako sa mga taong ng cocomment na ndi na bbli sa bayo. Hello sure kayo? Just because of this ad? Barbero.
DeleteI'm confused. Here's a country that brings in so-called Fil-whatever basketball players, soccer players, rugby players. actors and actresses; and then gets offended by an add celebrating mixed Filipino models and call it discrimination.
ReplyDeleteHello? Isn't this the same people that a few weeks ago were jumping up and down because their kababayan Jessica Sanchez, a Filipino-American-Mexican was in the finals of AI? Now what would that girl do?
So what's this "discrimination" thing all about?
Hypocrisy that's what.
TROTS!
Deleteso true! hypocrisy at its finest!
DeleteHay nako, alam nyo naman na di ganun ang ibig sabihin ng Bayo. Nagpapaka- T----. OA. kalerks!
ReplyDeleteThe message of the ad was vague. Honestly I could not care less of billboards everytime I pass by them...wala lang. But the Bayo ad definitely caught my attention and honestly for me it was off. Pero di naman naging oa ung reaction ko. Parang...uy ang labo naman ng ad na un, parang hndi yata ok. But since I'm not sure what they were trying to point out, despite te negative feeling I had towards it, I still gave them a benefit of the doubt and after about 1 minute I moved on. Hehe.
ReplyDeleteAn execution that was subject to a lot of interpretation. Yun lang ang mali. Hindi nakuha ng ibang tao ang big idea nila.
ReplyDelete100% publicity stunt. E kumita na sila kaya?
ReplyDeleteBesides aren't we forgetting Bayo's other sins, like stealing and plagiarizing? It was all over the net a few years ago; they even threatened the Japanese artist, Emma, whom they stole designs from.
http://paper-dull.livejournal.com/121668.html
http://blog.kapenilattex.com/2005/05/24/bayo-young-talented-plaigarizer/
http://delcj.livejournal.com/229345.html
http://arkiboks.blogspot.com/2005/06/boycott-bayo.html
Bakit kapag Pinoy ininsulto, kahit out of context nagwawala agad Pinoy, pero pag Pinoy nakasakit sa iba, tahimik ang mga Pinoy? Parang yung nurse na nanggulpi ng matanda sa London, si Jonathan Aquino--bakit walang nagsalita tungkol doon?
You're wrong. FP featured/posted that story of caregiver Aquino maltreating his ward in London. It came out a day after it was featured in the local news.
DeleteI honestly think Bayo didnt mean to be racist or discriminating. I think naging mali lang yung execution. hindi lang nila napadala yung message nila clearly. parang kulang kasi eh...feeling ko nga hindi lang mga 100% pinay dapat ang maoffend...so if you are mixed - 40% pinay 60% british...then ano ka???? dyosa?? actually, its as if you dont belong to any race. So ayun, kulang, are they trying to say... equals 100% pinay? we're all equal regardless of mix? so ano yun? i just hope Bayo realized something...but good move to apologize and take action.
ReplyDeletedapat yung ad nila,what's your mix,yung tungkol sa ethnicity ng pinoy for example like me.50% cebuana-50% negrense para full blooded filipina talaga,kung yun yung gusto nilang i convey,kasi diba target ng market nila is tayong mga pinoys,para walang ng racism issue na yan.dapat alam nila yan kasi if i'm not mistaken they are from silay negros occidental,they are silaynons from HOFELIÑAS clan if my memory serves me right.kaso naman pag ganito yung concept surely the raciscm issue will arise also because,how about some pinoys with foreign blood? aver??
ReplyDeleteand one more thing BAYO is a hiligaynon dialect meaning DAMIT or dress.but we pronounce that in a matigas way in our own local dialect.just sharing.
DeleteMy personal take on this is, tayong mga pinoy kung maka reklamo ng racism and stuff, but have we realized na guilty din tayo kasi we tend to idolize people with fair skin? Kaya nga di ba booming ang bleaching of skin sa atin kasi we are particular and obsessed with white complexion?
ReplyDeleteVery well said!!!!
Deletekorek! and di lang yun. we look down on those with visayan accent, look down on men who have not gone out of the closet yet, etc. the list goes on as to the diff forms of racism pinoys exhibit everyday.
DeleteDiscriminating men hiding inside the closet is not racism.
DeleteI actually get what Bayo means. Ibig sabihin nila, kahit ano mang lahi, basta pag hinaluan ng dugong Pinoy, kahit pangit man, siguradong gaganda. Like what I've read in their apology statement, it just got lost. Sayang. Kung sana naexpress nila yun ng maigi, hindi sana nagkaroon ng mali at ibang interpretations ang mga tao.
ReplyDeleteCompletely agree. It takes a good, thinking writer to execute a well-crafted message. They should have gotten me instead. Lol
DeleteTotally agree. I didn't find it offensive at all. We just interpret and see things differently..... Sadly some people didn't get the message that bayo wanted to impart
DeleteWell I still love bayo and will always be loyal to the brand.whenever I go to bayo, esp if they r on sale, I always see this 50ish supervisor w glasses on the counter. Couples of times I saw her reprimand the sale ladies within hearing distance of shoppers. And I always get turned off w her attitude. Palengkera type. Hope bayo can do something about it. She can call the attention of the sales ladies discreetly naman.
DeleteAgree. And the reality is, most Filipinos are mixed even though they can't trace it anymore.
DeleteI don't think Bayo's campaign is offensive. I know a lot of you would disagree though. I hope you will reread their ad camppaign. Based on their campaign, they have said that having a Filipino lineage is definitely something to be proud of. Is that a bad thing guys? I guess they even would want to say that having a Filipino Blood is having a superior blood but of course they would not say that lol.
ReplyDeleteKawawa naman ang Bayo, racism = today's chismaxs!!! Dahil napagusapan sila, kuminang ang naglalamlam nilang pangalan. Hindi naman talaga yung mixed race ang marketing strategy nila, ang kanila ay street-smart marketing - maglagay ng konting mapag-uusapan sa kalsada and then the fire goes on. Dahil diyan matagumpay sila at kuminang ulit ang Bayo clothes sa masa.
ReplyDeleteAt siyempre maraming sumikat na memes ulit at ilan ay ang mga ito:
0% Tulugan - German Moreno
20% Palay, 80% Dikdik - BAYO
50% Man, 50% Horse - Vice Ganda; kaBAYO
50% Artista, 50% Karatista - Claudine Barreto; BAYOlente
30% Filipino, 70% Filipina - Raymond Gutierrez; BAYOt
Nice one!
DeleteKorek ka dito. At natawa naman ako sa memes mo. Ha ha.
Deletebakit nung ang ni-promote ng Bayo before e about being a Filipina, nobody gave them much credit? i don't find their current campaign offensive. actually, it's more like despite one being more familiar with one's foreign side, try to recognize and be proud the Filipino in you and show it by promoting and patronizing Filipino brands like Bayo. At least sila naghahanap pa rin sila ng may dugong pinoy unlike other local brands na in the vernacular na ang name pero foreigner pa rin ang model!
ReplyDelete"We believe that being a Filipino will always make you 100% beautiful..." Ah ok Bayo so next time pag nagnakaw kayo ng art ng tao hwag na sa Japanese artist. Buy Filipino, plagiarize Filipino din!
ReplyDeletesus nmn mga echoserang frog ung mga karamihan sa ngrereklamo!ayon nga kay miriam defensor santiago "wag nga kayong magpanggap panggapan!" eh totoo nmn na kung ang babasehan eh ung karamihan sa taste ng mga pilipino gusto nila tisay/tisoy!tsaka karamihan sa mga ngging artista mga mistiso/mistisa lets face it kung wala kng talent hnd ka mapapansin kung wala kng ibang lahi pero kung may halo ang lahi mo kahit hnd kagalingan sa pgarte o ang iba pa nga walang talent at all (tapos tska nlng nahahasa pgtagal) pero sumisikat parin kc cla ung mga sinusuportahan ng mga karamihan sa atin mga pilipino dahil gandang ganda tayo at gwapong gwapo tau sa kanila.aminin natin yan at wag pakaepokreto!!!...so bat maraming ngooverreact about sa "racism2" kuno isyu eh sa hnd maiiwasan ng tao yan kahit kayo pa mismo.and that's the painful reality.
ReplyDeleteLiz, Liz, Liz, tsk, tsk, tsk, big mistake na jumoin sa lahat ng ji-noin an mong pa-belong ka, dito talaga nagkamali Teh! Pwede namang behind the scenes magpa-Belong ka sa mga Artista at Feelingeras na lang. Pwedeng kayo na lang ni Kris Aquino ang i-BFF mo sa likod ng camera. Kaso dito, lantaran na talagang pa_Belong ka mashado eh. Di pa pala enough ang panipsip mo sa mga Artista? Sa bagay, obviosa namang pa-Level Up ka na sa Cover na ito. Malapit ka na ngang i-crop sa cover, pinigilan lang ng Kuya mo at ng baklang Gutierrez na mai-crop ka. Pasalamat ka talaga sa matindi mong kapit sa lahat ng aspeto. Pati ang kapit dyan, palambitin sa cover. It pays to be plastic and to kiss ass talaga sa inyong industriya noh?
ReplyDeleteDay, okay ka lang? Ikaw ata ang hindi belong. Tungkol sa Bayo issue to hindi kay Liz Uy. Paki basa lang ha. Sa kabilang section bagay yung comment mo. May makikita kang call me maybe girls na article ha. Ingat ka. Baka maligaw ka ulit.
DeleteTeh! sa sobrang galit mo ata eh parang naduling ka. Wala si Liz Uy dito ha. Ang meron dito Bayo. Try mong basahin lang
Deletemalamang KSP lng yan!wg kayo patola
DeleteO.A. parang kilala mo talga si Liz Uy. apekatado masyado, naligaw ka tuloy.
DeleteFunniest comment I saw regarding this hooplah: "Kung nais mong maging world-class ang lahi mo, magpaBAYO sa dayuhan." :)
ReplyDeleteI am a Filipino and I am not offended. When I saw the photos for the first time, I just went past it and didn't even make a big deal out of it like other people did. I do not even understand why this is a big deal. I think the message that bayo unintentionally conveyed was that "if you're 100% Filipino, you are ugly and will not have any chance to be recognized world class. People with different mixes are beautiful people and can be recognized world class. "
ReplyDeleteSo... why is there a need to get offended when you know you're not ugly? Or maybe other people got offended because they have nothing more to offer other than physical looks and them being a Filipino makes it a handicap. That is just sad. With or without physical looks I think everyone, I mean pure and half breeds, have an equal chance to get recognized and be successful if they have great personality and skills.
sus naman grabe naman maka pag react ang mga tao dito. if all we know andami jan na ngkakandarapa mg ka asawa ng foreigner. para saan? pera or malahian ng puti? tayong mga pinoy puro salita lng na kunwari proud sa pagiging pinoy pero sa gawa wala naman. kaya awat na sa nega comments jan sa ad na yan. if ayaw nyong bumili ok lng, if trip nyo pa rin gow pa din. pero wag na lng mgpaka ipokrito sa mga comments.
ReplyDeleteI don't know what the fuss is all about anymore. Tinake down na yung ad, diba? May public apology pa. Ano pa bang gusto niyo?
ReplyDeleteThe fuss? FP asked for his readers' opinions and they gave theirs. Yun lang Po
DeleteOverpriced naman ang mga damit nila! Di worth it lalo na dun sa materials! Parang yung isang "K" lang na store na amoy di mo malaman pag nasa loob ka ng store nila!
ReplyDeleteFrom JZafra's blog:
ReplyDelete50% German 50% Moreno (0% Tulugan)
it's considered offensive if you make the people that you are peddling your wares to (which would understandably include pure/non-mixed pinays) feel that they are not good enough or special enough, being non-mixed as they are, compared to mixed pinays.
ReplyDeletethey're not saying that pure/non-mixed pinays are ugly or what, but that compared to ordinary, plain vanilla pinays, pretty or not, it would be so much cooler if you were with mixed lineage.
and pls, spare me the argument regarding pinays wanting to look white. that may be preference, for a whole variety of reasons. and that is skin-deep. chinese folks in china, malaysia, etc. like to maintain their already fair complexion, so don't start over-analyzing things. but if someone, and esp. an institution/company/body of people, starts telling you that you are not enough, then that is something different. you can guzzle glutathione potions and what-not; i feel it would be wrong but that's not my concern. you do what you want to your body. but if someone else starts targeting your pagkatao (lineage-wise), that you're not good enough, then of course, that is hella wrong on a whole different level.
and do you seriously think their slogan "what's your mix" is meant to ask, "are you half-igorot, half-aeta, half-malay?" no doubt NO. in this day and age of celluloid dreams, people think it's cool if you have eurasian lineage or something as exotic. but NOT pinay exotic. politically correct or otherwise, pinay exotic (which is more natural and closer to non-mixed) is not the marketing ideal--not the marketing model, not the marketing "mix" (pun intended). otherwise, why don't all these companies just include a half-aeta, half-malay person? why pay millions to feature someone on billboards/magazines like this lass with all her non-aeta features (cuz she ain't no aeta fo sho)??? there's obviously double standards happening here.
Bayo's desired result here would be that by spending millions on an ad campaign that is supposed to make them so much more money, you the consumer would feel so much more insecure in your own skin than you already are, that you would fork over lots of money to buy shit (good shit, i must admit) that you hope will start making you feel a little more special, if not maybe a little more "mixed".
it's considered offensive if you make the people that you are peddling your wares to (which would understandably include pure/non-mixed pinays) feel that they are not good enough or special enough, being non-mixed as they are, compared to mixed pinays.
ReplyDeletethey're not saying that pure/non-mixed pinays are ugly or what, but that compared to ordinary, plain vanilla pinays, pretty or not, it would be so much cooler if you were with mixed lineage.
and pls, spare me the argument regarding pinays wanting to look white. that may be preference, for a whole variety of reasons. and that is skin-deep. chinese folks in china, malaysia, etc. like to maintain their already fair complexion, so don't start over-analyzing things. but if someone, and esp. an institution/company/body of people, starts telling you that you are not enough, then that is something different. you can guzzle glutathione potions and what-not; i feel it would be wrong but that's not my concern. you do what you want to your body. but if someone else starts targeting your pagkatao (lineage-wise), that you're not good enough, then of course, that is hella wrong on a whole different level.
and do you seriously think their slogan "what's your mix" is meant to ask, "are you half-igorot, half-aeta, half-malay?" no doubt NO. in this day and age of celluloid dreams, people think it's cool if you have eurasian lineage or something as exotic. but NOT pinay exotic. politically correct or otherwise, pinay exotic (which is more natural and closer to non-mixed) is not the marketing ideal--not the marketing model, not the marketing "mix" (pun intended). otherwise, why don't all these companies just include a half-aeta, half-malay person? why pay millions to feature someone on billboards/magazines like this lass with all her non-aeta features (cuz she ain't no aeta fo sho)??? there's obviously double standards happening here.
Bayo's desired result here would be that by spending millions on an ad campaign that is supposed to make them so much more money, you the consumer would feel so much more insecure in your own skin than you already are, that you would fork over lots of money to buy shit (good shit, i must admit) that you hope will start making you feel a little more special, if not maybe a little more "mixed".